Which course is right for me?

Advertising Council Australia’s professional development program has a reputation for developing the skills and confidence of the industry’s best and brightest.

Training framework

 
The new AdSchool program delivers nationally recognised courses, taught by the industry’s best. Designed to be engaging, interactive and thought provoking, the courses have two main elements, a recorded lecture and a working tutorial session where participants can put theory into action.

 

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Our IPA Residential and Online courses have international certification and are recognised as world leading in the marketing communications industry; from fundamentals for new-starters through to challenging residentials for senior executives and senior strategists.

 

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The Australasian Writers and Art Directors (AWARD) is a non-political, non-profit organisation with but a single idea: the raising of standards in all creative areas. The AWARD training programs are essential for anyone looking to nurture the craft of brand storytelling.

 

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levels of study

Click on the links below to explore all available courses, organised by level — from entry to advanced development

 

ENTRY Level (0-2yrs)

AdSchool ACA Essentials Certificate
AdSchool Core Strategic Planning
AWARD AWARD School
AWARD AWARD School Virtual Masterclass
AdSchool Copywriting
AdSchool Understanding Media
IPA Foundation Certificate
IPA Commercial Essentials Certificate
IPA Effectiveness Essentials Certificate
IPA Digital Performance Essentials Certificate
IPA Media Research Essentials Certificate
IPA Diversity & Inclusion Essentials Certificate
IPA Ad Net Zero Essentials Certificate (Global)
AdSchool BESPOKE Art of Persuasion

INTERMEDIATE (3-5yrs)

AdSchool Account Leadership
AdSchool Manager Fundamentals
AdSchool Advanced Strategic Planning
AdSchool Understanding Media
AWARD Uni
AWARD Creative Leadership
IPA Advanced Certificate in Communications Planning
IPA Diversity & Inclusion Essentials Certificate
IPA Ad Net Zero Essentials Certificate (Global)
AdSchool BESPOKE Art of Persuasion

ADVANCED (6-8yr+)

IPA Business & Agency Leadership
IPA Strategic Planning
AWARD Creative Leadership
IPA Advanced Certificate in Effectiveness
IPA Diversity & Inclusion Essentials Certificate
IPA Ad Net Zero Essentials Certificate (Global)
AdSchool BESPOKE Art of Persuasion
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2025 Courses in Advertising
Types of training

Courses: Our face-to-face courses are run primarily in an agency on consecutive weeks.

Workshops: Similar to our courses in that they are face-to-face but are only for one day or half day.

Bespoke Workshops:  Run in-person or online and tailored to suit individual agency/client (or business) needs. Contact ACA for more information.

Online: Learn the skills you need to develop your career in our collaborative, virtual classrooms— our weekly sessions are a convenient way to upskill. All lectures and tutorials are held via Zoom at a designated weekly time.

Residential: Our residential courses are intense learning sessions hosted in a hotel in a major city. Cost includes accommodation and meals.

Graduate program: Jump Start WA is for university graduates ready to explore the advertising industry in WA. It is designed to give a balanced overview of the advertising industry, to help you chose your career path. Alternatively, if you’re new to advertising and work for a member agency, consider AdSchool ACA Essentials Certificate.

Advice

We can guide you on the optimal mix of courses for your agency. Helping you develop individual pathways for staff in all areas of advertising.

Contact Simone Goldstein for advice.