IPA Residential – Strategic Planning

3 DAY Residential

There has never been a better time to revisit every aspect of strategic planning, challenging accepted wisdom, and equipping you for the marketplace of tomorrow. Be the most future fit and thought provocative strategist you know. Step away from the agency/work environment for three days of intensive training.

Course manifesto

Planning in a post specialist era

Planners have always been curious. Constantly seeking new ways to uncover insights and patterns of behaviour in a fast-changing world. But how do planners navigate the change that is all around them? Are they better to continue to specialise or to step back to the universal and more generalist approach to problem solving? How do you train your brain to plan for a future that is unpredictable?

As a discipline, strategy has always oscillated between specialism and generalism. The recent explosion of channels and communications has pushed the recent era of specialist to a tipping point. In this post specialist era what we are seeing now is the emergence of a newly defined generalist. One who has connected all the dots across specialisms and one whose knowledge is both broad and deep.

Being a generalist is no longer a dirty word. it doesn’t suggest a lack of focus. What it is doing though is putting more pressure on planners to understand more about their discipline. To connect the universal behaviours to very specific data, science and impacts.

So, what does the modern planning brain need to inspire it? To keep it curious and to keep it informed?

Over three days the IPA course will seek to curate a diversity of thinking from the best specialist in the business to inspire new ways to problem solve. Stepping beyond specialisms we will look to define this new era of strategy together and offer attendees the skills they need to think in an agile, flexible and powerful way.

 

Chairs
Laura Aldington
CEO at Host/Havas
In a career spanning over twenty years, Laura has worked in the UK, the USA and Australia with some of... MORE
Michael Rebelo
CEO at Publicis Groupe Australia & NZ
Michael is the CEO of Publicis Groupe Australia & New Zealand. The Publicis Groupe is the third largest communications company... MORE
What to expect

This 3-day residential course includes 2 nights accommodation (2 & 3 September) and meals (breakfast, lunch and dinner). The course has been designed to be residential so that you can remove yourself from your daily routine (even if you are based in Sydney) and enjoy the opportunity to learn from your chairs, speakers and fellow delegates.

The residential nature also helps with the group and individual work.

  • Reside with other course delegates, allowing for evening networking and group work, building close working connections with industry peers
  • Participate in absorption sessions, exercises and discussions
  • Benefit from small group sessions and presentations from a range of industry leaders
  • One-to-one guidance throughout the experience from the course chair and co-chair
Who’s it for?

Strategic planners, account management and brand managers with at least 5+ years experience are likely to derive the greatest value from this course.

Course Content

2018 Chairs

Wieden+Kennedy Amsterdam head of planning Martin Weigel

Once described by a client as “the unruly offspring of Karl Marx, Martin Luther, and Morrissey”, Weigel is a postgraduate of the London School of Economics, has twenty-seven years’ planning experience, and has lived and worked in London, New York, and Sao Paulo. He has led strategy on everything from toilet paper to diamonds, and been Head of Planning for Wieden+Kennedy Amsterdam since 2009. In Australia for a limited time, Weigel will present his ‘case for chaos’ at the 2018 IPA strategic planning course. Weigel will take aim at the corporate instinct, the stupidity of orthodoxy, the illusion of best practice, the stifling effects of process, and put forward what he calls “a survival strategy for creativity.”

Delegates will have the opportunity to learn from Weigel and other industry leaders during one-on-one and small group sessions across three intensive days.

Guest Speakers

  • Maurice Riley, Senior Vice President, Head of Strategy & Analytics, DigitasLBi
  • Kim Bartkowski, Associate Partner, Creative Director, IBM iX
  • James Quinlan, Executive Director, Strategy, FutureBrand
  • David Halter, Managing Director, CHE Proximity
  • Tom Donald, Head of Strategy, Re Brand Consultancy
  • Melina Hamilton, Strategy Director – Experiences, AnalogFolk
  • Gareth Kay, Co-Founder, Chapter
  • Ben Cooper, Founder / Managing Director, Tricky Jigsaw
  • Howard Parry-Husbands, CEO, Pollinate
  • Mike Daniels, Founder, The Behavioural Architects

Panel

  • Moderator: Kate Smither, Chief Strategy Integration Officer, Publicis Communications
  • Panellist: Ali Tilling, Head of Planning, BMF Australia
  • Panellist: Ian MacDonald, Head of Strategy, McCann Sydney
  • Panellist: Iona Macgregor, Chief Strategy Officer, Saatchi & Saatchi Sydney
  • Panellist: Elaine Quirke, Creative Strategy Director, Wavemaker Sydney
2018 Guest Speakers

International Guest Speaker

Wieden+Kennedy Amsterdam head of planning Martin Weigel

Once described by a client as “the unruly offspring of Karl Marx, Martin Luther, and Morrissey”, Weigel is a postgraduate of the London School of Economics, has twenty-seven years’ planning experience, and has lived and worked in London, New York, and Sao Paulo. He has led strategy on everything from toilet paper to diamonds, and been Head of Planning for Wieden+Kennedy Amsterdam since 2009. In Australia for a limited time, Weigel will present his ‘case for chaos’ at the 2018 IPA strategic planning course. Weigel will take aim at the corporate instinct, the stupidity of orthodoxy, the illusion of best practice, the stifling effects of process, and put forward what he calls “a survival strategy for creativity.”

Delegates will have the opportunity to learn from Weigel and other industry leaders during one-on-one and small group sessions across three intensive days.

Guest Speakers

  • Maurice Riley, Senior Vice President, Head of Strategy & Analytics, DigitasLBi
  • Kim Bartkowski, Associate Partner, Creative Director, IBM iX
  • James Quinlan, Executive Director, Strategy, FutureBrand
  • David Halter, Managing Director, CHE Proximity
  • Tom Donald, Head of Strategy, Re Brand Consultancy
  • Melina Hamilton, Strategy Director – Experiences, AnalogFolk
  • Gareth Kay, Co-Founder, Chapter
  • Ben Cooper, Founder / Managing Director, Tricky Jigsaw
  • Howard Parry-Husbands, CEO, Pollinate
  • Mike Daniels, Founder, The Behavioural Architects

Panel

  • Moderator: Kate Smither, Chief Strategy Integration Officer, Publicis Communications
  • Panellist: Ali Tilling, Head of Planning, BMF Australia
  • Panellist: Ian MacDonald, Head of Strategy, McCann Sydney
  • Panellist: Iona Macgregor, Chief Strategy Officer, Saatchi & Saatchi Sydney
  • Panellist: Elaine Quirke, Creative Strategy Director, Wavemaker Sydney
Participant Feedback

The best part was being able to chat strategy and state of the industry for 3 days with like-minded people, the broadening of perspective from the different speakers, and the feeling of empowerment at the end.

 It got me re-energized about our industry and reignited my passion for great advertising. It taught me how to think differently, challenge everything and to have the confidence to believe in my own instincts and self.

It made me get excited about advertising again. I think sometimes we forget (probably because we’re millennials with ad-blockers who don’t watch TV) the power that advertising has to drive profitability for brands