Manager Fundamentals


Equipping managers for success!


“Would 100% recommend to others in the industry. Thank you for starting this course. There’s nothing else like it out there for us.” 2023 participant

This course will help managers identify their own management style, equipping them with the skills to guide and motivate teams, delegate and communicate effectively, set and track goals, provide feedback, ensure staff wellbeing, and handle difficult situations with confidence.

Meet your Facilitator & Lecturers

Weekly facilitators (live session)

Julie Dormand
Julie Dormand
Managing Director, The Works, part of Capgemini
Oliver Ward
Oliver Ward
Managing Director, Team X Australia & New Zealand
Amanda Fuller
Amanda Fuller
Managing Partner, DDB Remedy Australia
Amber Martin
Amber Martin
Managing Director & Co-Founder, Hypnosis Creative Agency

Video lecturers (pre-recorded)

Jennifer Hegarty
Jennifer Hegarty
Director of People & Culture, M&C Saatchi Australia
Jessica Farrell
Jessica Farrell
Head of People & Culture and Head of DE&I ANZ, Publicis Groupe
Gavin Bain
Gavin Bain
Chief Executive Officer, Wunderman Thompson Australia
Andy Wright
Andy Wright
Creator, Never Not Creative and Co-Chair, Mentally-Healthy Change Group
Tanya Vragalis
Tanya Vragalis
Managing Director, TBWA\Sydney
Chiquita King
Chiquita King
Founder & Managing Director, Cocogun
Courtney Robertson
Courtney Robertson
Director, the human co


What to expect

A learning program that provokes and challenges your thinking.
A collaborative environment for problem solving.
A sense of community and camaraderie with fellow participants.
A chance to question, experiment and push yourself.
The opportunity to learn from the best.

This course has two main elements – a pre-recorded video lecture for participants to watch in their own time, and a live working tutorial session led by the course facilitator where participants can put theory into action. Additionally, this industry certified course includes homework/assessments.

Please note, if you have enrolled in an online course the “working tutorial sessions” are delivered live via zoom/teams.

Who’s it for?

For those individuals who are managing a team of one or more including Senior Account Directors and above, Strategy Directors, Creative Directors and Senior Producers.

Course Content

Week 1: Finding your style
Presented by: Tanya Vragalis

We’ll explore different management approaches to help you better understand and develop your own personal style. Key topics:

  • Managing versus leadership
  • Building confidence
  • Emotional intelligence
  • Authenticity

Week 2: Motivating teams
Presented by: Chiquita King

We’ll explore some principles and ways to manage people which help empower and enable them to be at their best. Key topics:

  • Vision and goal setting
  • Empowering your team
  • Importance of recognition
  • Learning & development

Week 3: Performance management
Presented by: Jennifer Hegarty

We’ll cover how to get the best out of people’s performance at work by regularly keeping track of goals, recognition and feedback. Key topics:

  • Goal setting
  • Giving feedback /coaching
  • Managing under performance
  • Remuneration discussions

Week 4: Managing confrontation
Presented by: Gavin Bain

This part of the course will look at different types of potential conflict and how to best handle confrontation at work in a timely manner. We’ll also look at several ways of fostering collaboration. Key topics:

  • Difficult conversations/personalities
  • Discipline process
  • Conflict resolution
  • Team collaboration

Week 5: An introduction to recruitment and onboarding
Presented by: Courtney Robertson

This part of the course will explore the overall candidate and onboarding experience and why it is the most important part of building a strong team. Key topics:

  • Unconscious bias
  • Recruitment process
  • Interview techniques / evaluating candidates
  • Importance of onboarding

Week 6: Wellbeing
Presented by: Andy Wright

We’ll cover the importance of creating workplace wellbeing which promotes both mental and physical health. Key topics:

  • Prioritising wellbeing
  • Stress management
  • Mental health
  • Maintaining healthy habits

Week 7: Creating safe spaces
Presented by: Jessica Farrell

An overview of the importance of diversity, equity and inclusion both in your workplace and in our industry. Key topics:

  • Inclusivity in virtual/hybrid team
  • Equal opportunity and allyship
  • Diversity and Inclusion
  • Change management

Week 8: Presentation

This industry-certified course includes homework/assessments.


Advertising, we have a problem by Sarah Jones Palmer, Co-Founder and Director, The HumanCo
Q&A with Julie Dormand, Facilitator, Manager Fundamentals
AdSchool launches Manager Fundamentals

Insights from our Facilitators

Our industry is flooded with incredibly ambitious people who progress to being people managers based on excelling at their craft.

However, we do them a disservice by promoting them to lead colleagues without properly training them. By improving how we manage and develop our teams, we’ll positively impact the careers of so many professionals within the Australian advertising industry.

Julie Dormand, Managing Director, The Works

Creating safe spaces is vital in our industry. I am excited to have open conversations with the participants about how to get the best out of their teams. Ultimately aiming to create an inclusive place – where all kinds of talent can thrive.

Being a manager can be complicated, challenging and also endlessly rewarding. If you are a manager, this course will help you guide and mentor your team with confidence. Building the skills needed to lead a successful team.

Amber Martin, Managing Director, Hypnosis Creative Agency

As a facilitator, I’m really looking forward to sharing some of my own (good and bad) experiences to help bring our fantastic lecturers’ topics to life for each participant. My aim is to have each aspiring manager leave the course with a very personal and purposeful approach to developing their managerial style.

Oliver Ward, Managing Director, Team X

Participant Feedback

I enjoyed the roundtable format of the workshops – it wasn’t just about the content, but matching content to our experiences and sharing with the group.

2023 Participant

Would 100% recommend to others in the industry. Thank you for starting this course. There’s nothing else like it out there for us.

2023 Participant

I was hesitant to do a management course, but found I was pleasantly surprised at how much value I got out of doing it. The course covers so many different aspects of how best to lead in your own style, while still managing to build a happy and successful team around you.

2023 Participant 

The facilitator created an environment that felt really comfortable for us to all be honest and vulnerable about our learnings to date and what type of manager we hope to become.

2023 Participant