Environment & Sustainability
Embracing our shared commitment to reaching net zero.
The path to a sustainable future is challenging. If united in our efforts, we can transform these challenges into opportunities for meaningful progress. In light of this, the ACA have partnered with Ad Net Zero, a global industry organisation, to further empower and support each member agency’s climate action plan.
Ad Net Zero 5 point action plan
Ad Net Zero’s five-point Action Plan provides our industry with a guide for its transition to net zero.
The actions are:
ACTION 1
Get your house in order across advertising business operations
ACTION 2
Reduce emissions from advertising production
ACTION 3
Reduce emissions from media planning & buying
ACTION 4
Reduce advertising emissions through awards & events
ACTION 5
Harness advertising’s power to support consumer behaviour change
Climate Action Training
The Ad Net Zero Essentials Certificate is an IPA course that is now available for ACA members. This new qualification will help agency staff understand the climate crisis and the actions needed to achieve net zero emissions by 2030 from the development, production and placement of advertising. This course is suited to CEOs, CFOs, MDs, GMs, P&C Leads, green leads & green teams, business leads, creative leads, production leads, and anyone invested in a more sustainable future.