Environment & Sustainability
ACA has partnered with the global industry organisation Ad Net Zero, committing to reducing the advertising industry’s emissions to net zero by 2030. Our ambition is to encourage every member agency to commit to the 2030 target and put in place a climate action plan to reach this goal by the end of the decade.
Ad Net Zero 5 point action plan
ACA has adopted Ad Net Zero’s five point action plan.
ACTION 1
Get your house in order across Advertising Business Operations
ACTION 2
Reduce emissions from Advertising Production
ACTION 3
Reduce emissions from Media Planning & Buying
ACTION 4
Reduce advertising emissions through awards & events
ACTION 5
Harness advertising’s power to support Consumer Behaviour Change
Climate Action Training
The Ad Net Zero Essentials Certificate is an IPA course that is now available for ACA members. This new qualification will help agency staff understand the climate crisis and the actions needed to achieve net zero emissions by 2030 from the development, production and placement of advertising.