Understanding Media

Media planning shouldn’t feel like a black box. Understanding Media, a new workshop by ACA, helps account managers, marketers, and creatives speak the language of media to collaborate smarter and lead with confidence. 

You’ll walk away with:

• • A grip on the six dials behind every media plan
  • A clear understanding of media math, costs, timelines and trade-offs
  • Confidence to question recommendations and back your POV
  • Real-world case studies (good and bad) and what they teach us
  • Tips for making creative and media work together

No fluff. Just the tools, tips, and case studies you need to turn media conversations into your competitive edge.

Read more here.

Paul is a 30-year veteran of marcomms and advertising, working in Sydney, New York, London, and Perth. He has held senior strategy and planning positions in media agencies, creative agencies, and client-side, across all manner of categories, brands, team sizes, and corporate cultures.With decades of experience, he has developed this workshop to bridge the knowledge gap that still exists in many client-facing roles.