Evaluating Media Workshop


SYDNEY | Thu 22 October | 8:30 AM – 5:00 PM
MELBOURNE | Thu 12 November | 8:30 AM – 5:00 PM

Many marketers and agency account managers are signing off on media plans that they sometimes don’t fully understand.

Conversations too often happen in silos: creative, media, client, and research. Because of this disconnect, media metrics get glossed over, plans go unchallenged, and great creative is forced to fit into rigid boxes rather than being propelled by a smart media strategy.

When decisions worth hundreds of thousands of dollars are made without real certainty of the outcome, the creative product suffers.

This one-day workshop will help you better evaluate media strategy, empowering you to champion stronger creative outcomes.

WORKSHOP overview

Media dictates the canvas for your creative product. So why does the media planning process still feel like a guessing game for so many on the creative side?

Media planning is an informed, deliberate investment. When creative minds understand how it works, they can use it to amplify their campaigns. This workshop gives participants the skills to interrogate media plans, challenge recommendations, and seamlessly integrate media thinking to elevate their final output.

Key takeaways:

  • A clear framework for how every media plan actually works (the “six dials”)
  • The confidence to challenge recommendations and ask smarter questions
  • A practical understanding of media math, costs and trade-offs
  • Tools to align creative and media for better results
WHO'S IT FOR?

Agency business managers, account directors, strategists, creatives and agency leaders who want to bridge the gap between creative brilliance and media execution.

If you are anything less than completely confident in your ability to determine whether Media Plan B offers a better canvas for your campaign than Media Plan A, this session is for you. The content is essential knowledge for anyone responsible for owning, shaping, or defending the creative product in the context of media investment proposals.

WHAT PEOPLE ARE SAYING

“Engaging, relatable, and incredibly valuable.”

“Helpful to understand how media plans are actually built.”

“Back to basic fundamentals – a lost art.”

“I got more out of this, than any other workshop I’ve ever attended.”

ABOUT PAUL HINDLE

Paul is a 30-year veteran of marcomms and advertising, working in Sydney, New York, London, and Perth. He has held senior strategy and planning positions in media agencies, creative agencies, and client-side, across all manner of categories, brands, team sizes, and corporate cultures. With decades of experience, he has developed this workshop to bridge the knowledge gap that still exists in many client-facing roles.