Codes & Compliance
Understanding codes and complying with the system of self-regulation is crucial to ensure advertising and marketing communications are legal, decent, honest, and truthful, have respect for human dignity, avoid harm to the consumer and society, and show fairness and responsibility to competitors.
In this section
Free Resources
Product and Audience Specific Codes
Advertising to Children
Alcohol
- ABAC Responsible Alcohol Marketing Code
- ABAC Responsible Alcohol Marketing Code – Guidance Notes
- ABAC Alcohol Packaging Compliance Guide
- ABAC Pre-Vetting Service Guide
Automotive
Environmental Claims
Food and Beverages
Healthcare / Therepeutic Goods
- Therepeutic Goods Advertising Code (for all products)
- TGA Advertising Hub
- Medicines Australia Code of Conduct (for prescription medicine)
- GBMA Code of Practice (for generic medicine)
- MTAA Code of Practice (for medical devices)
Wagering & Gambling Advertising
Channel Codes
Digital & Social
- Interactive Advertising Bureau (IAB) Standards, Guidelines & Best Practice
- ACA Best Practice Guide – Social Media and Online Commentary Code of Conduct
Influencer Marketing
Outdoor
Television & Radio
Codes & Compliance Workshop
The ACA Codes and Compliance members-only workshops and resources are a key component of the ACA’s professional development program and a critical ingredient in maintaining the highest ethical standards for the industry.
The workshop provides an overview of self-regulatory and regulatory frameworks providing members with important information regarding compliance.
View the course page to register.