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Effie Australia team One question raised in our recent Effie webinar was ‘what needs to be in place at the start of a campaign to ensure the right metrics are available later, and how do you avoid the end-of-year scramble when it's time to write the entry’....

As AI reshapes the way agencies work, Advertising Council Australia has partnered with Time Under Tension to launch AI Academy, an eight-week course designed to help client service teams, strategists, producers, project managers, and leaders build their AI capability....

In advertising, we have traditionally been very good at defining people by their role. The strategist. The creative. The producer. The suit. Clear lanes, clear labels, and often a fairly clear idea of what sits inside and outside each one. For years, we were taught...

Advertising Council Australia (ACA) has partnered with Time Under Tension, Australia’s first AI experience agency, to launch AI Academy, a new member-only program. The eight-week course is for teams across the agency, from strategy and client leadership to creative,...

AWARD has announced the jury for the inaugural AWARD Lab GenAI Sprint, bringing together leaders from creative, production, technology and media to judge the first-of-its-kind competition. The sprint, a collaboration between AWARD, Leonardo.AI, and the Outdoor Media...

Ask ten people what great account management looks like, and you’ll likely get ten different answers. Once defined by relationship management and delivery, the role has expanded into something far less easy to pin down: part strategist, part creative protector, part...

Sharon Howard-Butler | Creative Partner, Omnicom Health Oceania Sitting in the Spikes Asia jury room this year, I was struck by how healthcare creativity has evolved, and how high the creative bar has been raised. Over the past decade, healthcare has become one of the...

The Therapeutic Goods Administration has updated its guidance on determining whether therapeutic goods content, including vaping, is considered advertising, reaffirming that the legislative definition has not changed, but providing clearer, more practical direction on...

AWARD has announced its jury for the 47th AWARD Awards, with 76 leading creatives from across APAC set to judge the region’s top work. Judging will take place across two rounds, with finalists determined between 27 May – 5 June, followed by second-round sessions from...

With new AWARD Award categories including Social & Creator, Scott Dettrick explores what the rise of the creator economy means for creativity, craft and agencies. *** Scroll through TikTok or YouTube and you’ll see it immediately. Creators aren’t just making...

Ansari is an internationally awarded creative leader with a career spanning categories and some of the world’s most recognised brands. As US CCO of Grey, she leads the agency’s creative vision, delivering work that resonates with audiences globally. Mandie van der...

If you’re planning to enter the Australian Effie Awards, last week’s How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...

The energy was high at WPP House Sydney on Friday as the winners of the 2026 Young Lions Australia Competition were revealed. After a competitive live judging round, the standout teams impressed Executive Juries with sharp thinking, strong insights and ideas built to...

Advertising Council Australia (ACA) has announced the winners of the 2026 Young Lions Competition, who will now represent Australia on the global stage at the Cannes Lions International Festival of Creativity in June. After impressing industry juries in a competitive...

Advertising Council Australia (ACA) has opened enrolments for Semester One of AdSchool, alongside a new mentorship initiative designed to help advertising and marketing professionals step into more complex roles. The AdSchool Mentorship Series gives professionals the...

Advertising Council Australia (ACA) has announced the finalists in the 2026 Young Lions Australia Competition, recognising the emerging industry talent now in contention to represent Australia at the Cannes Lions International Festival of Creativity. This year,...

Advertising Council Australia (ACA) will host a free industry webinar on Tuesday 24 March, bringing together Effie judges, winning case writers and data experts to help marketers and agencies prepare strong entries for the 2026 Australian Effie Awards. The session is...

The agency industry has a value problem. Across regions and disciplines, agencies are producing more work, faster, with better tools yet margins continue to decline, pricing power remains weak, and growth still depends on adding headcount. These outcomes are the...