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Colin Wilson-Brown, the architect of advertising effectiveness in Australia, has stepped down as Chair of Judges for the Australian Effie Awards, ending an association that began when the awards launched in 1990 — 36 years ago. Advertising Council Australia CEO Tony...

Special Australia and Uber Eats scoop Grand Effie Special wins Effective Agency of the Year McDonald's wins Effective Advertiser of the Year Special Australia and Uber Eats have won The Grand Effie at this year’s Australian Effie Awards — the country’s premier...

Advertising Council Australia (ACA) has added seven senior industry leaders to the line-up for this year’s Business & Agency Leadership course, taking place at QT Sydney from 18–20 October. Suncorp Group Executive General Manager of Brand & Customer Experience...

By Louis Devine, National Top Student, AWARD School 2026 I won AWARD School, went to Vegas looking for the formula, and came back without one. That might have been the best lesson of all. Winning AWARD School had the one unfortunate side effect of making me wonder...

For Lara Hewitt, R/GA’s Executive Director, People & Culture, APAC, one of the strongest arguments for professional development is also one of the simplest: people need to see opportunities to grow and stay where they are. While salary remains important, Hewitt...

By Lucia Elliott, ACA Head of Marketing & Sponsorship, and AWARD Lab GenAI Sprint Lead. We’ve spent a lot of time talking about taste in AI, and for good reason. How human creative direction brings discernment, judgment, and aesthetic nuance to synthetic output is...

ACA served as an industry partner and host for two events last week: Advertising Capstone Challenge's inaugural Accelerator Night, where member agency leaders addressed university students from across ANZ, and the first AWARD School 2027 Masterclass. Combined, the two...

By Sarah Jones Palmer, Co-Founder, The Human Co, and People and Culture Consultant, Advertising Council Australia Across Australia’s commercial landscape, businesses are navigating a complex economic environment marked by inflationary pressures, tight margins, and...

Brands must go big or go home. That’s the consensus of six of Australia’s most respected marketing leaders who recently took part in the Outdoor Media Association’s OUT There video series.   Featuring heads of marketing from Allianz, Uber, Telstra, BMW, The Iconic and...

Over the past few years, B2B advertising has undergone a necessary and celebrated revolution.  Cannes-winning work demonstrated that B2B didn't have to be dry or functional, injecting fresh energy and entertainment into the category and proving that decision-makers...

Louis Devine, a Tasmanian-based creative with a background in design, marketing and technology, has been named AWARD School National Top Student for 2026. The announcement was made at the 47th AWARD Awards, the industry’s annual celebration of the Asia-Pacific...

The winners of the 47th AWARD Awards were announced tonight at a ceremony at Sydney Town Hall, with Bear Meets Eagle on Fire, McCann NZ and Motion Sickness NZ some of the biggest winners of the night. Bear Meets Eagle on Fire was named Agency of the Year, McCann took...

By Max Thorley, Senior Agency Lead, LinkedIn   When budgets tighten, the reflex is to play it safe. Pull back the brand work, lead with the product demo, give finance something rational to sign off on. Watching the Creative B2B winners land at Cannes last month,...

Leading agency CEOs and founders from WPP, Omnicom, Publicis Groupe, Special and more will come together in October to share the lessons they've learned building successful businesses, as part of Advertising Council Australia's Business & Agency Leadership course....

The Australasian Writers and Art Directors (AWARD) has announced the six state finalists vying to become AWARD School's national top student in 2026. Eva Schmitz (NSW), Tommy Hogan (VIC), Bailey Gatland (WA), Belinda Rabe (QLD), Furkan Erbasi (SA) and Louis Devine...

Because (whisper it), most growth doesn't come from marketing alone. Paul Sinkinson, MD, Analytic Partners For years, marketers have been told that growth lives or dies in the media plan. Pick the right channels, optimise the mix, and squeeze harder on performance....

Brent Smart, Rose Herceg, Clare Pickens, Micah Walker and Sam Stuchbury are among the Cannes Lions jurors and creative leaders who will take audiences inside this year's Festival of Creativity when Cannes Download returns from August. Touring Sydney, Melbourne,...

Advertising Council Australia has announced a record 148 finalists for the 2026 Australian Effie Awards, the largest finalist field in the program's history. Clemenger BBDO leads the field with 15 nominations, followed by Special Australia (12) and BMF and Saatchi...

 By Hilary Badger, Executive Creative Director, Leo Australia Creativity is mostly failure.   That’s uncomfortable to say, yet every creative knows it’s true.   Developing and crafting ideas is a process of endless experiments, dead ends, and outright failures. And...

By Amanda Fuller, Managing Partner, Omnicom Health & ACA representative on TGA's Consultative Group for Consumer Guidance The Therapeutic Goods Administration (TGA) has released new guidance on complying with the restrictions on advertising prescription medicines...

AWARD will bring together Australia’s creative community for an exclusive Sydney event on August 12 featuring two of the most influential figures in global advertising — 47th AWARD Awards Jury President Samira Ansari and Lion of St Mark recipient, AWARD Hall of Famer...