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The next decade of PR will be won by brands that show up inside AI answers - and that means rethinking how research, storytelling and earned media work together. Neville Doyle, Strategic Client Partner, Ideally *** Ask ChatGPT or Claude a question about your category....

The Australasian Writers and Art Directors (AWARD) has announced the winners of the inaugural AWARD Lab GenAI Sprint, with Rhys Delios Callanan of We The People and freelancer Liam Ratliff taking out the top prize in the national competition. Selected from 33 teams...

As AI reshapes the way agencies work, Advertising Council Australia has partnered with Time Under Tension to launch AI Academy, an eight-week course designed to help agencies build practical AI skills. We caught up with course facilitator Cat McGinn ahead of the first...

National Reconciliation Week begins next Wednesday, 27 May - a time that asks all Australians to pause, reflect, and consider the role we each play in shaping a more just and unified future. Led by Reconciliation Australia, the week runs until 3 June and honours two...

As AI reshapes the way agencies work, Advertising Council Australia has partnered with Time Under Tension to launch AI Academy, an eight-week course designed to help client service teams, strategists, producers, project managers, and leaders build their AI capability....

This week, AWARD School 2026 reached its halfway point, marking six weeks of briefs, late nights and the familiar tutor refrain to “push it further.” Students came together across the country to reconnect before moving into new groups and tutors for the second half of...

Ideally Co-Founder and CEO James Donald   There used to be a tradeoff in agency life. You could move fast, or you could move with evidence. You couldn't really do both. The brief lands Friday. The pitch is Tuesday. The category truth your planner is leaning on is...

Effie Australia team One question raised in our recent Effie webinar was ‘what needs to be in place at the start of a campaign to ensure the right metrics are available later, and how do you avoid the end-of-year scramble when it's time to write the entry’....

In advertising, we have traditionally been very good at defining people by their role. The strategist. The creative. The producer. The suit. Clear lanes, clear labels, and often a fairly clear idea of what sits inside and outside each one. For years, we were taught...

Advertising Council Australia (ACA) has partnered with Time Under Tension, Australia’s first AI experience agency, to launch AI Academy, a new member-only program. The eight-week course is for teams across the agency, from strategy and client leadership to creative,...

AWARD has announced the jury for the inaugural AWARD Lab GenAI Sprint, bringing together leaders from creative, production, technology and media to judge the first-of-its-kind competition. The sprint, a collaboration between AWARD, Leonardo.AI, and the Outdoor Media...

Ask ten people what great account management looks like, and you’ll likely get ten different answers. Once defined by relationship management and delivery, the role has expanded into something far less easy to pin down: part strategist, part creative protector, part...

Sharon Howard-Butler | Creative Partner, Omnicom Health Oceania Sitting in the Spikes Asia jury room this year, I was struck by how healthcare creativity has evolved, and how high the creative bar has been raised. Over the past decade, healthcare has become one of the...

The Therapeutic Goods Administration has updated its guidance on determining whether therapeutic goods content, including vaping, is considered advertising, reaffirming that the legislative definition has not changed, but providing clearer, more practical direction on...

AWARD has announced its jury for the 47th AWARD Awards, with 76 leading creatives from across APAC set to judge the region’s top work. Judging will take place across two rounds, with finalists determined between 27 May – 5 June, followed by second-round sessions from...

With new AWARD Award categories including Social & Creator, Scott Dettrick explores what the rise of the creator economy means for creativity, craft and agencies. *** Scroll through TikTok or YouTube and you’ll see it immediately. Creators aren’t just making...

Ansari is an internationally awarded creative leader with a career spanning categories and some of the world’s most recognised brands. As US CCO of Grey, she leads the agency’s creative vision, delivering work that resonates with audiences globally. Mandie van der...

If you’re planning to enter the Australian Effie Awards, last week’s How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...

The energy was high at WPP House Sydney on Friday as the winners of the 2026 Young Lions Australia Competition were revealed. After a competitive live judging round, the standout teams impressed Executive Juries with sharp thinking, strong insights and ideas built to...