Latest News

whiteGREY's Chief Strategy Officer Simon Wassef is facilitating Advanced Strategic Planning in April. In his 20+ years in the industry, he has driven marketing and innovation strategy for respected agencies such as R/GA and Chiat/Day, and iconic brands including Beats...

High-attention media platforms can boost the attention of strong creative campaigns by up to 75%, according to a new report into marketing effectiveness released today by Advertising Council Australia (ACA). Attention and Effectiveness: To ESOV and Beyond Part II is a...

Advertising Council Australia is inviting all industry professionals to register for the third Create Space Action Webinar on microaggressions, taking place at 12:15pm AEST, Tuesday 4 April. Hosted by ACA National Head of Engagement, Hannah Sturrock, and featuring a...

The 2023 Australian Effie Awards are now open for entries, with Advertising Council Australia (ACA) announcing new changes designed to make it easier and more accessible than ever to enter. Three new Effies categories will recognise effectiveness in CX, social and...

The Australian is expanding its in-depth coverage of the marketing and advertising industry with the appointment of a new editor to lead The Growth Agenda.  The Growth Agenda spotlights the role creativity plays as a powerful lever for business success. The section...

AWARD has today announced its first official lineup of AWARD School ambassadors - a group of 2022’s top students who’ll guide and support candidates applying for next year’s course. Fourteen creative professionals will provide a unique perspective on what it takes to...

Come behind the scenes of 2022’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present Effies ‘The Work Behind The Work’ on Tuesday 15 November in Sydney and Thursday 17 November in Melbourne. Hosted by ACA CEO Tony Hale and...

Advertising Council Australia has today announced a new webinar series to support industry action on diversity and inclusion, as laid out in the first phase of the Create Space Action Plan. The webinars will focus on how to implement recommended actions aligned to the...

AWARD School, proudly supported by Meta, has kicked off its search for the next wave of creative problem solvers, storytellers and big thinkers to nurture and accelerate as part of its 2023 program. It comes as new graduate data released today reveals that within just...

303MullenLowe Strategy Director Smiljka Dimitrijevic spent three intensive and inspirational days at the IPA Strategic Planning residential course in Melbourne last month. In this brief recap, she highlights key takeaways from a stellar lineup of speakers.   “The...

Entries for the 44th AWARD Awards are now open! Australasia's most prestigious creative awards program recognises creative excellence across advertising, design, craft, film, entertainment, strategy and more, spotlighting the past year's outstanding campaigns and best...

The Monkeys named Effective Agency of the Year Special Australia awarded Grand Effie for its entry ‘Tonight, I’ll be eating ….for Uber Eats Australia Uber Eats Australia awarded The Effective Advertiser Award Five Gold Effies awarded overall The Monkeys has been named...

IPA Strategic Planning kicks off in Melbourne on October 9 - a three-day residential course for advertising and marketing professionals who want a deeper understanding of brand strategy that drives business growth. In this short Q&A, course Co-Chair and The...

ACA’s Create Space Report provides rich data into DEI across Australian advertisingIndustry’s Inclusion Index Score, a global benchmark, sits well above national average, on par with overseas advertising industries75% of respondents feel a strong sense of belonging to...

An outstanding lineup of guest speakers, all leading strategists and brand specialists, has been announced for this year’s IPA Strategic Planning residential course, taking place at The Cullen Hotel in Melbourne from 9 - 11 October   The three-day program, hosted...

AWARD’s This Way Up Creative Festival was held at The Ovolo Hotel Sydney from August 16-18 2022. The festival brought the industry together for the first time in years and was centred around a lineup of speakers from agencies, consultancies, world-famous galleries and...

The Australasian Writers and Art Directors Association (AWARD) has announced this year’s AWARD School national top student, who was nominated by a super jury of leading creatives from all parts of the globe. On Thursday evening, August 18, the who's who of Australian...

This Way Up: Australia’s Advertising Festival of Creativity came to a spectacular close tonight, with creative luminaries from Australia and around the world joining the next wave of breakthrough talent to celebrate 2022’s most prestigious creative awards. The masses...

The Australasian Writers and Art Directors Association (AWARD) has announced this year’s AWARD School state finalists who will go into the running to win the coveted AWARD School national top student of the year award. Sophie Hackett from New South Wales, Thomas...

As AWARD School graduation events wrap up for the 40th year in a row, the Australasian Writers and Art Directors Association (AWARD) has announced that the national winner of each year’s program will now be awarded the Ray Black Pencil, in honour of AWARD School...

The Australasian Writers and Art Directors Association (AWARD) has today announced the line-up of Australian and international ‘Super Jurors’ who will select the 2022 AWARD School national winner.This year’s Super Jury line-up includes an exceptional group of...

Following a rigorous round of online judging by 166 industry experts, Advertising Council Australia today announced that 87 finalists from 19 agencies on behalf of 33 clients have made it into round two of the Australian Effie Awards. Finalists will now compete for...

VIEW THE FESTIVAL   Festival to be held in Sydney 16-18 August at The Ovolo Woolloomooloo Local and international speakers include global creative leaders, female trailblazers and top CMOs Grand and Special AWARD Awards to be announced @ AWARD Pencil Bar AWARD...

Advertising Council Australia's vision is to make advertising the most valued professional service industry in Australia. Our people, perspectives and professional advice are powerful accelerants in helping businesses and brands achieve their potential. We recognise...