IPA Business & Agency Leadership

3 DAY Residential

Business & Agency Leadership is a three-day residential that equips tomorrow’s agency leaders with the skills to build and lead a resilient, forward-thinking business. Inspiring guest speakers and experts in transformational leadership will prepare you for the challenges and opportunities that come with the top job.

2024 Chairs

Kirsty Muddle
Kirsty Muddle
CEO. Dentsu Creative, ANZ
Chris Howatson
Chris Howatson
Founder and CEO, Howatson+Company

2024 Course manifesto

THE EXPANDING SCOPE OF LEADERSHIP

The subject of leadership has spawned a never-ending list of books, podcasts, articles and posts that debate that oft-asked but rarely answered question: what makes a great leader?

Whilst the theory of leadership is fascinating, the next generation of industry leaders are now expected to be experts not just in leadership but in people, process, product, culture and commercials, all in an ever more complex operating environment. Arguably, they need less talk, and more actionable insight.

This year, the IPA’s Business & Agency Leadership course will focus on the expanding scope of leadership, and how to navigate complex social, legal and interpersonal challenges now faced by many top ad executives.

Read more about this year’s focus here.

What to expect

This three-day residential course includes two nights accommodation and meals (breakfast, lunch and dinner). The course has been designed to be residential so that participants can remove themselves from their daily routine (even if they are based in the same city) and enjoy the opportunity to learn from course chairs, speakers and fellow delegates.

The residential nature also helps with the group and individual work. Participants will:

  • Reside with other course delegates, allowing for evening networking and group work, building close working connections with industry peers
  • Participate in absorption sessions, exercises and discussions
  • Benefit from small group sessions and presentations from a range of industry leaders
  • Undertake one-on-one guidance throughout the experience from the course chairs.
Who’s it for?

Group account directors (or equivalent)

Course Content

DAY 1: LEADING YOUR AUTHENTIC SELF

  • Welcome and introductions
  • Finding and sustaining your authentic leadership style
  • Building resilience and personal well being
  • Communication and learning preference
  • Dinner

DAY 2: LEADING IN AN AGENCY

  • What is it that you’re leading and how to create your growth mindset
  • Value creation for tomorrow’s clients
  • Having brave and difficult conversations
  • Q&A 
  • Dinner

DAY 3: LEADING IN THE INDUSTRY

    • Duty of care in leadership
    • Diversity and inclusion
    • Procurement and pitching
    • The future of the industry (and will AI take our jobs?)
    • Final discussion

Please note, content may vary.

Former Chairs

Laura Aldington
Laura Aldington
Co-Founder, Supermassive
Lindsey Evans
Lindsey Evans
Partner, Special
Chris Howatson
Chris Howatson
Founder and CEO, Howatson+Company
Melinda Geertz
Melinda Geertz
Former CEO – Leo Burnett Australia, Non-Executive Director, Mentor
David Brown
David Brown
Managing Director at Noisy Beast
Michael Rebelo
Michael Rebelo
CEO, Publicis Groupe Australia & NZ
Andy Pontin
Andy Pontin
Executive Director, The Compton School; Director, WolfKing; Executive Investor, Greenlight Technologies
Aimee Buchanan
Aimee Buchanan
CEO, GroupM ANZ; MFA Board Member; UnLtd Board Member.
Kimberlee Wells
Kimberlee Wells
CEO, TBWA\Group Melbourne Adelaide & Global Practice Lead, TBWA\Sustain
Ricci Meldrum
Ricci Meldrum
Managing Director, TBWA\Melbourne
Nick Garrett
Nick Garrett
Partner, Deloitte Digital
Paul McMillan
Paul McMillan
CEO, The Monkeys Melbourne
Paul Bradbury
Paul Bradbury
President & Regional CEO, TBWA Australia & New Zealand
Nitsa Lotus
Nitsa Lotus
Chief Growth Officer, TBWA Group Sydney

Former Speakers

Clare Robinson
Clare Robinson
Founder, Clarety Coaching & Consulting
Martine Beaumont
Martine Beaumont
Founder & CEO, Select Wellness
Sheryl Marjoram
Sheryl Marjoram
CEO, DDB Group Sydney
Chris Howatson
Chris Howatson
Founder and CEO, Howatson+Company
Mim Haysom
Mim Haysom
CMO/EGM Brand & Marketing, Suncorp Group
Julian Schreiber & Tom Martin
Julian Schreiber & Tom Martin
Partner & Chief Creative Officer at Special Australia, Partner Special U.S. & Special U.K.
Katie Rigg-Smith
Katie Rigg-Smith
Chief Strategy Officer, Australia and New Zealand, WPP
Steve McArdle
Steve McArdle
Chief Executive Officer, BMF Australia
Camilla Thompson
Camilla Thompson
Managing Director, Select Wellness Australia
Martin Rippon
Martin Rippon
Partner, Gutthink and Partners
Mike Read
Mike Read
Founder and Director, Pigs Can Fly Too
Lea Walker
Lea Walker
Founder, Mrs Walker
Andy Morley
Andy Morley
Director, Head of Marketing APAC, Uber
Alex Derwin
Alex Derwin
Chief Creative Officer, BMF Australia
Melinda Geertz
Melinda Geertz
Former CEO – Leo Burnett Australia, Non-Executive Director, Mentor
Christina Aventi
Christina Aventi
Chief Strategy Officer, BMF Australia

related Articles

2024 Chairs announced – Kirsty Muddle and Chris Howatson to chair 2024 IPA
Cognitive diversity: get the best out of your team by Mike Read, Pigs Can Fly Too.
The blueprint for becoming a dynamic leader by Clare Robinson, Clarety
Speakers announced for 2023 IPA Business and Agency Leadership residential.
Laura Aldington and Lindsey Evans to chair 2023 IPA Business & Agency Leadership

Participant Feedback

2023 delegate Sara Stevenson shares “leadership, its an abstract notion

 

A brilliant experience, incredibly well delivered. I learnt so much about myself, validated a lot of thinking and can’t wait to put it all into practice.
2023 delegate

It came at an extremely beneficial time for me. Not only did it provide me with more tangible elements to improve but a reenergised mindset.

2023 delegate

The openness of the speakers and the broad range of topics covered was absolutely amazing. Lindsey and Laura were incredible chairs.

2023 delegate