Advertising
Council
Australia

Member Benefits

We are committed to raising professional standards across the advertising industry through the provision of world-class training and professional development courses, industry awards, advocacy and support.

Our Pillars

By joining Advertising Council Australia, you and your team gain access to a range of benefits across our three key pillars: People Development, Champion Creativity and Demonstrate Value.

To find out more about how your business may benefit by joining Advertising Council Australia, get in touch.

 

People development

“The industry thrives when multiple perspectives are applied to a problem. We need to broaden our talent pathways, invest into building careers and formalise recognised industry standards through accreditation.”

Professional Development
Advertising Council Australia offers superior training, running courses by the industry for the industry. We offer significant member discounts for courses, as well as several members only offerings. Members also have the opportunity to lecture, tutor, and in some cases, host our courses.

AILA
Exclusive access to the deal negotiated with the federal government addressing labour shortages in the advertising industry.

Salary Survey
Participate in our annual Salary Survey; one of the most valued member resources. The survey helps ensure you are meeting or exceeding benchmarks with your people.

Codes & Compliance Workshop
Delivered inside an agency, the members-only, one-hour interactive workshop covers a range of topics including the ACCC Competition and Consumer Act on misleading and deceptive conduct, as well as the AANA Code of Ethics.

Regulatory Guidance
Ensure your teams are up-to-date with the latest self-regulation codes and how they affect your client categories. Request a free, informative presentation.

Reconciliation Action Plan
In partnership with Reconciliation Australia, ACA is in the process of developing our own Reconciliation Action Plan, along with a Members’ Guide. We have an ongoing commitment to develop further pathways for Aboriginal and Torres Strait Islanders in our community.

Job Posting
You can post job advertisements on our online jobs page free-of-charge.

Committees & Networking
Network, learn and unite on key industry issues via the APG, CPC or Youngbloods committees and attend events throughout the year. Nominate people to be on the committees or take the stand and be a speaker.

 

Champion creativity

“Help the industry feel positive about creativity and creative thinking. Inspire the broader business community to see that creativity can change the world.”

AWARD
Established over 40 years ago, AWARD (Australasian Writers and Art Directors Association) is globally renowned as the region’s single most important group dedicated to raising creative standards across the advertising industry

AWARD Awards
The annual showcase of the best from the region, the AWARD Awards draws creative minds from NZ, to South East Asia, and across Australia. Members can nominate judges, and help set the industry benchmark for excellence.

AWARD Work Behind the Work
An exclusive, members-only look into what goes into creating the region’s most award-winning campaigns. Presented by the people who make the work, these sessions provide an inspiring look into some of Australia’s most innovative and groundbreaking creativity.

APG Initiatives
We have a robust and inclusive planning community, and offer our industry unparalleled opportunities for professional development and networking through our events and courses.

 

Demonstrate Value

“To elevate and amplify the impact and role that advertising can play when at its most effective. To reinforce that advertising is a vital element in a thriving economy.”

The Effies
Be a part of judging some of the toughest and most prestigious awards in the world. Members can nominate qualified staff and clients for judging. Ask for a bespoke Effie presentation to help you maximise your chances of winning.

Effies Work Behind the Work
Featuring a selection of the year’s winning Effie cases, the Effies Work Behind the Work focusses on the insights, strategy, and tools required to produce Australia’s most effective advertising – as told by the teams that created the work. Cases are selected from members only.

Industry Reports
From large-scale, bespoke industry analyses, to exclusive members-only reports, we invest in a range of reports to demonstrate the value of advertising to the Australian community and economy

Value-Based Pricing Initiatives 
The ACA runs a range of workshops and initiatives aimed at better demonstrating the tangible value of advertising, and being paid appropriately for that work.