Advertising Council Australia has today announced 98 finalists for this year’s Australian Effie Awards, representing 19 agencies and 41 clients. Agencies with multiple finalist entries include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu...
The 2024 Australian Effie Awards are now open for entries, celebrating the year’s most effective advertising campaigns and the ideas, strategies and teams that make them a success. This year, Advertising Council Australia (ACA) has introduced a new Artificial...
CHEP Network has been named Effective Agency of the Year Grand Effie awarded to Saatchi & Saatchi, part of The Neighbourhood, for ‘How little moments made big bickies for Arnott’s’ KFC Australia awarded The Effective Advertiser Award Four Gold Effies awarded...
Following rigorous online judging by industry experts, Advertising Council Australia has announced that 110 finalists from 27 agencies representing 46 clients have made it into round two of 2023's Australian Effie Awards. VIEW THE FINALISTS This year,...
“Creativity and emotion are the two key ingredients of marketing that create future demand, and when combined, lead to the most profitable campaigns,” James Hurman, advertising effectiveness expert. As part of ACA and the AANA’s Effectiveness Masterclass last week,...
High-attention media platforms can boost the attention of strong creative campaigns by up to 75%, according to a new report into marketing effectiveness released today by Advertising Council Australia (ACA). Attention and Effectiveness: To ESOV and Beyond Part II is a...
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