Ideas that work.
Effie Australia celebrates the great ideas that achieve real results and the strategy that goes into creating them.
2026 Australian Effie Awards now open for entries
Effie ‘How To Enter’ Webinar, March 24 | Build a strong Effie case
WINNING CASE STUDIES FOR DOWNLOAD
2025
Tapping Into a Sense of Place: How Postcode Play Reignited XXXX at the Point of Pour
Agency
Client
2025
Umm…ergency – Effie Winner
Agency
Client
2025
Super Helpful: How Aware Super Turned Advice Into Advantage
Agency
Client
2025
Subway’s Long Game in a Fast Food World
Client
2025
Short-Term Wins, Long-Term Vision: How Steggles Won With Brand Not Bargains
Agency
Client
Effies News
Stay up to date with all things Effie.
Effie playbook: AI prompts, free research, and how to use the next 6 weeks wisely
If you’re planning to enter the Australian Effie Awards, our recent How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...
Get the inside edge: ACA webinar on what it takes to win an Effie | March 24
Advertising Council Australia (ACA) will host a free industry webinar on Tuesday 24 March, bringing together Effie judges, winning case writers and data experts to help marketers and agencies prepare strong entries for the 2026 Australian Effie Awards. The session is...
‘The proof is in the Effie’: 2026 Australian Effie Awards open for entries
Entries are now open for the 2026 Australian Effie Awards, with marketers and agencies invited to submit their strongest work to the industry’s benchmark for marketing effectiveness. This year’s program is supported by a new campaign from BMF Australia, 2025’s...