Ideas that work.
Effie Australia celebrates the great ideas that achieve real results and the strategy that goes into creating them.

Dive into the strategies behind 2024's most effective ad campaigns when Advertising Council Australia hosts Effie ‘The Work Behind The Work’ in Sydney on November 19 and Melbourne on November 28. The live events bring top marketers and agency teams together to dissect...

BMF has been named Effective Agency of the Year at the 2024 Australian Effie Awards, scooping three golds, two silvers and one bronze for ALDI Australia; as well as one silver for Tourism Tasmania. Effective Advertiser of the Year went to ALDI, who also won the Grand...

Advertising Council Australia has today announced 98 finalists for this year’s Australian Effie Awards, representing 19 agencies and 41 clients. Agencies with multiple finalist entries include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu...

Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host Inside Effectiveness – an event featuring Effie Award-winning CMOs – in Melbourne on May 28 and Sydney on June 6. The two-hour sessions will help brands and...

Advertising Council Australia (ACA) is hosting a free webinar next Tuesday 26 March to help agencies and marketers enter The Effies, Australia’s premier marketing effectiveness awards. Whether you're an Effie expert or a first-time entrant, the webinar will provide...

The 2024 Australian Effie Awards are now open for entries, celebrating the year’s most effective advertising campaigns and the ideas, strategies and teams that make them a success. This year, Advertising Council Australia (ACA) has introduced a new Artificial...