Deloitte Access Economics
Following the 2016 launch of its landmark report, Advertising Pays, Deloitte returns to re-examine the economic, employment, business and community value of Australia’s advertising industry.
In a marketing first, experts in marketing effectiveness, Orlando Wood and Rob Brittain and pioneer in media science, Professor Karen Nelson-Field, combined data from the ACA Effectiveness Database* with attention metrics from Amplified Intelligence and emotional response testing from System1, to analyse the impact of creativity, attention and ESOV on business growth.
This report is a collaboration between Advertising Council Australia and international authorities on marketing effectiveness Peter Field and Rob Brittain, and pioneer in media science Professor Karen Nelson-Field.
A marketing-first, the report provides new analysis of extra share of voice (ESOV) and the ability of media platform selection to amplify or undermine a campaign’s creative strength, to help advertisers increase the certainty of return from their advertising investment.
The first-of-its-kind report examines the importance of building mental availability, the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.
Two of the world’s leading authorities on advertising effectiveness have published their major new report and second installment of ‘AUNZ Advertising Effectiveness Rules’. The first study to examine the implications of COVID-19 and the impending recession for the advertising industry on both sides of the Tasman.
This report is a first look at the new Australian Effies Database, and marks the only time anywhere in the world outside the UK that a report on advertising effectiveness will have validated the conclusions of Peter’s renowned research work with fellow effectiveness guru Les Binet.
This in-depth report examines the economic, employment and business value of advertising to the Australian economy, and how it can be used by business and government to achieve strategic objectives.
The survey is intended to provide guidance for agency management in benchmarking salaries, assisting in the preparation of fair and competitive pay policies to attract and retain the best employees for the business. It is a valuable resource for planning and adapting business models to meet current and future resource demands.