Reconciliation
The advertising industry is built upon the craft of storytelling, the arts and cultural influence. It is our responsibility to ensure that the stories we tell, and our own behaviours are progressing culture in the best possible way.
About our artwork
“We are many individual voices coming together to create one united and diverse voice, with creativity and storytelling at the heart of what we do. In this collective, every idea and belief is valued and equal. This harmonious collaboration of many parts can be likened to a symphonic composition; one inspiring, moving, creative entity capable of anything.
Aboriginal and Torres Strait Islander Australia is made up of many different and distinct mobs. Though we’re spread wide across the land, our connection to each other runs deep.”
Alysha Menzel
ACA RAP Artwork Designer
2019 AWARD School SA Top Student
Creating Indigenous Pathways
The advertising industry is built upon the craft of storytelling, the arts and cultural influence. It is our responsibility to ensure that the stories we tell, and our own behaviours are progressing culture in the best possible way.
It is simply not acceptable that our industry has such low representation from the Aboriginal and Torres Strait Islander communities.
ACA’s Rap
Advertising Council Australia has developed its own Reflect Reconciliation Action Plan (RAP) which has been endorsed by Reconciliation Australia.
Our commitments under ACA’s Reflect RAP include:
- To educate our membership community
- To encourage members to develop their own RAPs
- To help provide pathways for the Indigenous Community to get jobs in the advertising industry and
- To identify an industry-wide initiative to help support key Reconciliation Australia activities
