AWARD Creative Leadership

3 Day intensive workshop

Three intensive days on site feature a series of modules spearheaded by leading ECDs, Agency CEOs and CFOs. Sessions are highly interactive, combining workshops, panels, role plays and Q&As with inspirational speakers. 

Overview

What to expect

Three intensive days on site feature a series of modules spearheaded by leading ECDs, Agency CEOs and CFOs. Sessions are highly interactive, combining workshops, panels, role plays and Q&As with inspirational speakers. To ensure each delegate experiences a high level of mentoring, practical experience and direct value, the group is capped.

The Creative Leadership course is proudly presented by AWARD; Australia’s longest-standing and most respected professional development program for creatives.

Who’s it for?

For senior creatives who have the ambition and the potential to lead a creative department or agency. And for Creative Directors looking to sharpen their leadership skills.

Course Content

DAY 1: FROM CREATING TO LEADING

  • Why the hell would you want to be a CD?
  • The journey to being an ECD
  • What ECDs/CEOs looks for in a CD
  • Rising star to raising stars
  • Working with the work, working with people

DAY 2: THE BUSINESS OF CREATIVITY

  • How agencies make money
  • How to get your ideas made
  • What a CMO looks for in a CD

DAY 3: EXPLORING THE CD ROLE

  • How to manage media and reputation
  • Building your network
  • Creating your personal leadership style
  • Managing a creative department
  • Do you still want to be a CD?

Previous chairs and co-chairs

2019 CHAIR & CO-CHAIRS
CHAIR Warren Brown, Partner at Gutthink & Partners
DAILY CO-CHAIR Mike Spirkovski, Chief Creative Officer at Saatchi & Saatchi
DAILY CO-CHAIR Tara Ford, Executive Creative Director at DDB Sydney
DAILY CO-CHAIR Scott Nowell, co-Founder & Chief Creative Officer at The Monkeys

2019 SPECIAL GUEST
Leo Premutico, co-Founder & Chief Creative Officer at Johannes Leonardo

2018 DAILY CO-CHAIRS
Tara Ford, Executive Creative Director at DDB Sydney
Scott Nowell, Co-Founder & Chief Creative Officer at The Monkeys
Paul Reardon, Chief Creative Officer at TBWA Melbourne

2018 GUEST SPEAKER
Susan Hoffman, Co-Chief Creative Officer at W+K

2017 CHAIR & CO-CHAIRS
CHAIR: Warren Brown, Partner at Gutthink & Partners
Simon Langley, Executive Creative Director at J. Walter Thompson
Nancy Hartley, Creative Partner at Rumble Creative & Media
Scott Nowell, Co-Founder & Chief Creative Officer at The Monkeys

2016 CHAIR & CO-CHAIRS
CHAIR: Warren Brown, Partner at Gutthink & Partners
Scott Nowell, Co-Founder & Chief Creative Officer at The Monkeys
Paul Reardon, Chief Creative Officer at TBWA Melbourne
Jason Williams, Chief Creative Director at Leo Burnett Australia

Participant Feedback

Moving from creative to creative director seemed like an intimidating step. And one I wasn’t sure I’d ever be up for. But after this course it’s absolutely my next move

The course answered questions I didn’t even know I had. It was a great networking opportunity to meet other aspiring CDs and get to know them and pick their brains in between the classes. It was also amazing exposure to some of the best creative leaders, clients and journalists in the business on such an intimate level

It’s probably the best course I have done. But more importantly, a course where you are confident you will use the knowledge you have learned in your day to day work

Thanks very much for hosting the course. It’s incredible that there aren’t more like it throughout the world. It’s definitely something that will stay with me for the rest of my career