1 hr 15 mins Workshop | Online
The ACA Codes and Compliance members-only workshop is a key component of the ACA’s professional development program and a critical ingredient in maintaining the highest ethical standards for the industry.
Free | Members Only
About the workshop
Working in association with the Australian Association of National Advertisers (AANA), we educate our members on the AANA Code of Ethics, the overarching code that all advertising and marketing communications should adhere to, as well as the supplementary codes for advertising goods/services that have a higher standard of social responsibility.
Understanding the codes and complying with the system of self-regulation is crucial for the industry to ensure that advertisements and marketing communications are legal, truthful, and have been prepared with respect for human dignity, an obligation to avoid harm to the consumer and society, and a sense of fairness and responsibility.
Codes and Compliance training is an essential requirement for members seeking to attain or retain ACA Accreditation.
What to expect
This one-hour members-only interactive workshop is delivered online and covers a range of topics including the ACCC Competition and Consumer Act on misleading and deceptive conduct and Section 2 of the AANA Code of Ethics.
Participants are given a broad overview of the legislative and self-regulatory landscape and then guided through a curated selection of case studies and examples to provide greater context on prevailing laws and codes – and what happened when brands got it wrong!