“Placing emphasis on the fundamentals has never been more essential” – Brigitte Bayard
Recently appointed Planning Director at Clemenger BBDO Melbourne, Brigitte Bayard recognises the importance of innovation and effectiveness in brand strategy, and has helped clients take ideas to market with a view to long-term brand health. This week, The Comms...
AMG Goes Hunting for 2019 – Brand, Trust and Fyre Festival!
Last Thursday, beneath the glass atrium of McCann Sydney, agency leaders came together to discuss “the one thing to get right in 2019”. Led by host and moderator Nicole Taylor (CEO, McCann Australia) the panel discussion covered a range of industry issues, from the...
Managing culture through transformation – DDB Melbourne MD Kate Sterling
In this guest post, DDB Melbourne managing director Kate Sterling shares her experience around the importance of holding on tight to culture. As businesses embark on their mission to reposition to remain relevant, many seem to be forgetting about the one thing that...
‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study
In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into what makes Australian marketing campaigns effective. Mr Field has partnered...
Kate Smither and Ben Hourahine appointed APG Co-Chairs
Kate Smither, Chief Strategy Integration Officer at Publicis Communications, and Ben Hourahine, Partner / Strategy Partner at AnalogFolk, have been appointed co-Chairs of The Communications Council’s Account Planning Group (APG). They take the reins from Angela...
How to have a something-life crisis – by Josie Burns
Grow up in the country. Discover commercial radio is a degree. Find out that copywriting is a job and AWARD School is a thing. Stop using ‘Ps get degrees’ as a mantra. Learn about self-actualisation in buyer psych subject. Finish uni. Get a job at a commercial radio...
AWARD School ‘Where Are They Now’: 2018 Victorian alumni Isabel Evans
Isabel Evans landed her dream job as a copywriter right off the back of AWARD School. She tells us about her new role and her course experience. TCC: What were you doing before you applied for AWARD school? IE: I had just made the move over from Adelaide and was...
Leo Premutico appointed Chair of Judges for 40th AWARD Awards
The Australasian Writers and Art Directors Association (AWARD) is pleased to announce Leo Premutico, co-Founder and Chief Creative Officer at Johannes Leonardo, has been appointed Chair of Judges for the 40th AWARD Awards. After a string of early career successes,...
“A strong brand is a superpower for growth” – Fran Clayton, chief strategy officer, McCann Australia Fran Clayton
Increasingly, marketing science points to the importance of brand in driving sustainable growth over time. In recognition of this, Effies Australia has introduced a new category in 2019 to showcase campaigns that have measurably impacted brand health. McCann Australia...
110 Strong Jury to judge 40th AWARD Awards
The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 40th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region. A total of 110 creatives...
TGA releases updated advertising code: Key takeaways for healthcare teams
Advertisers working with healthcare clients need to make sure their ad is compliant at all times, and with the recent changes to the advertising code now in effect (from January 1, 2019) now’s the perfect time to ensure your teams and clients are familiarising...
Call for Entries for 2019 Australian Effie Awards Now Open
The Communications Council has today announced the 2019 Call For Entries for Australian Effie Awards is now open, with the closing date set for Thursday 18 April. Running for the eleventh consecutive year, the awards celebrate the effectiveness of creative...
Why the advertising industry must look to country Australia for talent
By Stuart Shepherd, ECD, Redhanded Since the very first days of settlement, farming has been the lifeblood of this country. Other than mining, farming has been one of the most important contributors to the ongoing growth and success of the nation. So why don’t most...
AWARD School ‘Where Are They Now’: Semi-Permanent pop up winner Dominic Counahan
2017 Victorian AWARD School student Dominic Counahan took out the Semi-Permanent pop up prize, but despite this, he says his most treasured moment of AWARD School was simply ‘coming up with the ideas’. We chat to the humble creative in this alumni series. TCC: What...
AWARD School ‘Where Are They Now’: Madeleine Batkin-Walkerden and Alec Burman
Sydney creatives Madeleine and Alec had briefly met in high school but it wasn’t until their paths crossed again while attending AWARD School in 2018 did they start to share ideas and eventually partner up. TCC: Congratulations on graduating from AWARD School! Tell us...
AWARD School ‘Where Are They Now’: Tom Lawrence, 2017 Top Student
Winning AWARD School didn't only change Tom Lawrence’s career outlook, it “made it”, he says. Within a few months of taking out the top honour in 2017, the Sydney resident was trudging through the snow in New York City on his way to his new dream job. TCC: You are now...
AWARD School broadens its reach with 2019 program
New campaign launch highlights diversity Applications open 7 to 21 February 2019 The Australasian Writers and Art Directors Association (AWARD) has launched a new campaign aimed at increasing diversity of applicants to the 2019 AWARD School program, and...
WA’s Jump Start 2018 grad program ends on high note
Jump Start program is an initiative of The Communications Council WA, and is in its seventh year of nurturing talent. Over 130 graduates have successfully started their careers in the local industry thanks to the highly-popular program. Following 2018’s intake, 12...
New categories added to AWARD Awards – final deadline for entries 10 December
To celebrate 40 years of AWARD, two new categories have been announced ahead of the 2019 AWARD Awards ceremony. The most prestigious award show in the region, the AWARD Awards attract approximately 2000 entries across the categories of film and video, promotion and...
Queensland AWARD School alumni create ‘One Less Present’ Christmas initiative to help abused kids
Young Brisbane duo Kale McRedmond (art director) and Anais Read(copywriter), of Publicis Worldwide, have spearheaded a new Christmas campaign for Australian charity, Act for Kids. Both McRedmond and Read graduated AWARD School in 2017, and the two are now teamed up at...
‘Hungry’ committee jolts Youngbloods Victoria back to life in 2018
By Matt Gardener, YB Victoria Co-Chair 2018 has been a massive year for Youngbloods Victoria. After four years of inactivity we brought the committee back to life, and hosted several highly successful events. We kicked off the year with all the right ingredients: a...
The Graduate Diaries: Olivia Stone, Redhanded
From training with senior creatives to having her first newspaper article published, Redhanded's Olivia Stone shares this photo diary as part of the Communications Council’s Graduate Program. The 2019 Graduate Program kicks off on 27 February. We'll train your junior...
The Graduate Diaries: Jiaan Koch, Clemenger BBDO
Jiaan Koch is currently completing the Clemenger Exception to the Rule Program, after impressing the team with his video interview. Once selected, he was enrolled into our Graduate Program for access to professional training, grassroots events and networking. What...
The Graduate Diaries: Maddison Bailey, BMF
Maddison was in her final year of uni when she started looking for employment opportunities and subsequently came across our Graduate Program. Now at BMF, Maddison is working exclusively on ALDI Australia and absolutely loving it. What prompted you to apply to this...