The Communications Council has today announced the 2019 Call For Entries for Australian Effie Awards is now open, with the closing date set for Thursday 18 April.
Running for the eleventh consecutive year, the awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.
Following an annual review, one new category “Brand Value” will be introduced this year in recognition of campaigns that have measurably impacted brand health and/or significantly shifted brand perceptions or reputation. Additionally, the “Positive Change” category has been expanded to incorporate issues as environmental sustainability, inequality, poverty, health, education or disabilities.
Full details on the changes can be found at the official entry page effies.com.au.
There are 25 categories to enter. An entrant may select only one category from List A but there is no limit to how many categories are selected from List B for each campaign.
Effies categories 2019
The Communications Council CEO, Tony Hale, said: “The Australian Effie Awards ceremony has become an important annual event for the marketing communications industry in Australia, providing both a showcase and a benchmark for excellence in the area that matters most to our clients – delivering results. The Australian Effies continues to evolve with the changing nature of marketing communications.”
For the fifth year running, agencies are also invited to nominate clients for the Effectiveness Advertiser Award, to celebrate those who champion effectiveness.
An extended and final deadline of Thursday 2nd May 2019 is available for those unable to meet the initial entry deadline of Thursday 18th April, though a late fee will be incurred.
Round One judging will take place online from 11-14th June, with finalists announced on 26th June. Round Two Judging is set for 23rd July.
All Effie winners will be announced at an awards dinner and presentation in Sydney on Thursday 5th September 2019.
The Communications Council would like to thank its Marquee Sponsor, Think TV for their support and an expanded three-year partnership that will include Effies roadshows, and the establishment of an Effies Database for further insights and reports.
The Communications Council is the peak industry body representing agencies in the marketing communications industry, and has been promoting effectiveness for over 25 years through both the Australian Effie Awards and previously the AFA Effectiveness Awards.
The Effie Awards honour Australia’s most significant achievements in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognise any and all forms of marketing communications that contribute to a brand’s success.