The partnership with LBB [lbbonline.com] will earmark The Communications Council (TCC) and Commercial Producers Council (CPC) members to the world and provide access to a global advertising audience and bespoke marketing tools for an exclusive discount.
LBB will be providing TCC and CPC members with a 10% discount on all annual membership subscriptions through an exclusive partnership, to help promote members to a wider audience globally.
As part of the deal, TCC and CPC members will now be differentiated on LBB’s website with a TCC or CPC icon. The new icon will make members instantly recognisable amongst their peers globally.
LBB has also developed a feature in which members will have exclusive access to feed their own websites, blogs or social channels with LBB content using a widget or unique RSS Code. This new functionality has been built-in to provide members with a hassle-free content stream that will save time posting content on several different channels at once.*
LBB is the fastest growing online platform for the advertising, marketing and communications business. Its readership base is made up of over 250,000+ unique monthly visitors in 150 different countries. Their audience breakdown comprises: 40% agency; 40% brand marketing managers; and 20% production and post-production.
Additional member benefits:
- Members of LBB can access all the benefits of the platform and its events from as little as £450 a year (850 AUD)
- Since 2011, it has been providing its own member companies with a space to share news and engage with the in-house editorial team.
- It now also boasts one of the biggest free-to-view creative archives and access to one of Cannes Lions’ most popular fringe events – the LBB and Friends Beach.
- As of 2018, members can now also submit a maximum of five entries into global award, The Immortal Awards. Inspired by LBB chairman, Sir John Hegarty, The Immortal Awards seeks to challenge the current industry awards model and fuel a League Table of Creativity that will benchmark the best companies in the world, using a fair system.
*Please contact LBB or TCC if you would like help to set this up.
TCC contact
Sara Lisboa
Membership & Systems Manager
02 8319 8265
sara@communicationscouncil.org.au
LBB contacts
Contact Michael Lynch at michael@campaingnbrief.com (LBB’s Australian representative)
Or Matt Cooper at matt@lbbonline.com