8 WEEKS, 2-HOUR LIVE TUTORIAL PER WEEK
Master the future of agency work
The advertising industry is undergoing its most significant transformation since the dawn of the internet. Generative AI is no longer a future technology; it’s a present-day tool for enhancing creativity, efficiency, and strategic depth.
ABOUT
Presented by Advertising Council Australia in partnership with Time Under Tension, Australia’s first Generative AI experience agency, AI Academy is an eight-week program for ACA members ready to move beyond basic experimentation and build their AI capability.
As agencies shift to AI-powered workflows, the course offers hands-on training in the tools and ways of working reshaping the industry, helping teams produce better work, meet growing client expectations and run more efficiently.
AI Academy is heavily discounted for members at $500pp (from $1,500pp). ACA PD vouchers do not apply.
Who’s it for and what you'll gain
This program is specifically tailored for those who drive agency business and strategy.
- Client services teams & account managers
- Strategists & planners
- Producers & project managers
- Agency leadership teams
You’ll walk away with:
- Practical prompting frameworks for immediate use, to turn raw data into strategic opps
- Simple research-assisted AI workflows
- Custom assistant blueprints for recurring tasks
- A strategic and practical adoption roadmap for your team
- More in ‘Course content’ below
meet your facilitators
Simon Hillier
Simon is Head of AI Learning at Time Under Tension. He has more than two decades’ experience as a digital-and-AI content and training specialist. Since 2022, he has trained nearly 8,000 people in generative AI tools and large language models (LLMs), working with major brands, all levels of government, agencies, industry bodies and education providers. His approach focuses on practical, real-world applications of AI that go beyond the hype to deliver tangible business value for the creative industry.
Cat McGinn
Cat is the founder of Liminal & Co. and the creator of humAIn – Australia’s first community and event dedicated to AI in media and marketing. With 20 years’ experience as a marketer, agency strategist, and industry commentator, including her work at Mumbrella and Unmade, Cat brings deep credibility in the creative industry to the AI conversation. Her work now focuses on helping leaders move beyond the hype to build AI-integrated practices that are coherent, sustainable, and genuinely fit for the way modern agencies work.
Structure
The Academy runs over 8 weeks via live, virtual 2-hour sessions. The curriculum is split into two streams: Basic (Sessions 1–4) and Advanced (Sessions 5–8), with attendance required across both.
Certification
This is a participation-based course focused on practical, in-session learning. A Certificate of Attainment will be issued upon completion.
Participants will complete guided exercises and will participate in live Q&A throughout each session to apply learning in real time.
COURSE CONTENT
Participant Feedback
Everyone left feeling confident in their ability to get the most out of AI and use it in the context of their jobs. I highly recommend this training to any organisation looking to optimise their use of GenAI tools. Simon’s dedication to crafting a fully customised experience for maximum impact is exemplary.
Nadege Morray
Head of Category, Sanitarium Australia
We received overwhelmingly positive feedback from our members who attended the AI Academy training curriculum delivered by Time Under Tension – it was practical, hands-on and highly relevant using the latest AI tools.
Janki Shah
Learning Chair at Entrepreneurs’ Organisation Perth
The team created an engaging, informative, and exciting day that stretched the team’s understanding and abilities. The day was well thought through, took into consideration varying levels of understanding around generative AI and ensured a great balance of theory and practical application.
Lauren Fields
General Manager Brand and Portfolio
Asahi Beverages (bespoke in-house session)