Latest News

By Tony Hale, CEO, The Communications Council. The advertising industry is full of incredible journeys. I’m not talking about the consumer journey that you all work so hard every day to understand, map, intercept and influence, but the stellar career paths that take...

We quizzed UM chief strategy officer Sophie Price on how evolving ideas, purpose-led brands and balancing short-term effects with long-term fame are crucial for success in media today. TCC: How have ideas evolved in the digital/experience economy? SP: Consumers, once...

Creative thinking concept. A light bulb representing an idea or solution on top of a pile of discarded crumpled paper representing attempts to reach the idea / solution.[/caption]Award winning creative director and author Steve Harrison reveals that there's more to...

We put this million dollar question to three of the industry’s leading media strategists to get to the bottom of how to define - and land on - a good strategy. Jordan Price, executive planning director, BWM Dentsu: “The measure of good strategy is not under the...

Creative director and author Steve Harrison reveals the impact and importance of not just a good headline, but a headline in the first place. At the 2016 D&AD Awards, the judges gave precious Pencils for Best Writing for Advertising and Best Press to ads with no...

DT strategists, Alex Wood and Jack Deacon, report back with nine key insights from the most thought provoking sessions at the recent Pause Fest, held across Melbourne. 1. Ambiguity We spend a considerable amount of time in boardrooms convincing people that we know...

Flying letters concept with pen[/caption]By Steve Harrison, author and former creative director Instead of thinking about how you can sell a product or service, or how to get your reader to buy into your idea, start by looking at it from their point of view. Think...

Long-time Monkeys, senior creatives Barbara Humphries and Scott Dettrick, have both been promoted to the role of Creative Director effective immediately. Both Humphries and Dettrick have worked across a number of high profile campaigns during their respective careers...

Australia’s pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed Chairman of Judges for the 38th AWARD Awards....

Sophie Price and Michelle Katz to chair IPA Campaign Planning Course Sydney, 26 - 28 March and Anuj Mehra to chair Melbourne, 2 - 4 April In 2017, planners need to pivot out of the fragmented view they have of their brands and campaigns. They need to be able to stitch...

PHD Melbourne group business director Simon Lawson discusses the evolution of programmatic and artificial intelligence and what media planners need to know about their relationship with effectiveness and creativity. TCC: How is the evolution of programmatic and...

AWARD School 2017 applications are open now. Top student awarded a trip to meet David Droga in NYC. 2017 is the 30 th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School. To mark the...

The Australasian Writers and Art Directors Association (AWARD) is proud to present, Creative Masterclass by Steve Harrison, an exclusive event to be held in three capital cities this March. Dubbed 'the greatest Direct Marketing Creative of his generation', the...

Tony Hale, CEO of The Communications Council Dear Members, Welcome back and Happy New Year! Like us, I hope you were able to spend some time over the holidays to relax, recharge, and get together with family and friends. With 2017 now underway, I look forward to...

The peak body representing an industry worth $4.6 billion to the WA economy has expressed concern over Labor’s plan to gut the sector if it’s elected to office in the upcoming March state election. The Communications Council is a non-political body representing...