The two simple questions that’ll get people to notice your ad
Flying letters concept with pen[/caption]By Steve Harrison, author and former creative director Instead of thinking about how you can sell a product or service, or how to get your reader to buy into your idea, start by looking at it from their point of view. Think...
David Droga: from talented teen to influential adman
If you haven't heard yet, this year's AWARD School Top Student from all states will be flown to New York City to meet legendary Droga5 founder David Droga - who won AWARD School himself 30 years ago. Check out our special graphic that charts his journey.
AWARD graduates Barbara Humphries and Scott Dettrick promoted to Creative Directors at The Monkeys
Long-time Monkeys, senior creatives Barbara Humphries and Scott Dettrick, have both been promoted to the role of Creative Director effective immediately. Both Humphries and Dettrick have worked across a number of high profile campaigns during their respective careers...
Glenn Cole appointed chairman of judges for 38th AWARD Awards
Australia’s pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed Chairman of Judges for the 38th AWARD Awards....
Planners need to focus on the outcomes they create, not the output they make
Sophie Price and Michelle Katz to chair IPA Campaign Planning Course Sydney, 26 - 28 March and Anuj Mehra to chair Melbourne, 2 - 4 April In 2017, planners need to pivot out of the fragmented view they have of their brands and campaigns. They need to be able to stitch...
How technology and creativity are impacting media planning
PHD Melbourne group business director Simon Lawson discusses the evolution of programmatic and artificial intelligence and what media planners need to know about their relationship with effectiveness and creativity. TCC: How is the evolution of programmatic and...
Could you be the next Droga?
AWARD School 2017 applications are open now. Top student awarded a trip to meet David Droga in NYC. 2017 is the 30 th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School. To mark the...
Creative Director turned author and director Steve Harrison to present exclusive masterclass down under
The Australasian Writers and Art Directors Association (AWARD) is proud to present, Creative Masterclass by Steve Harrison, an exclusive event to be held in three capital cities this March. Dubbed 'the greatest Direct Marketing Creative of his generation', the...
Welcome Message 2017
Tony Hale, CEO of The Communications Council Dear Members, Welcome back and Happy New Year! Like us, I hope you were able to spend some time over the holidays to relax, recharge, and get together with family and friends. With 2017 now underway, I look forward to...
Flawed Labor Policy to cost West Australian Jobs
The peak body representing an industry worth $4.6 billion to the WA economy has expressed concern over Labor’s plan to gut the sector if it’s elected to office in the upcoming March state election. The Communications Council is a non-political body representing...
2016 Archive
 Tuesday 9 August 2016 Author and Effectiveness Expert Peter Field Headlines IPA Strategic Planning Course AJF Partnership’s Pieter-Paul von Weiler & M&C Saatchi Group’s Justin Graham to Co-Chair - First set of speakers announced - Prolific UK author and...
2015 Archive
Monday 21 December 2015 APG Presents: The Citizen Shift Kick-starting the New Year, the Account Planning Group (APG) will welcome Jon Alexander, Director of UK-based New Citizenship Project, to Sydney on 6th January to share the thinking behind his new report:...
2014 Archive
12 December 2014 Tony Hale Appointed Ceo Of The Communications Council Tony Hale, previously CEO of The Newspaper Works, has been appointed CEO of The Communications Council, Australia's peak industry body representing marketing communications agencies. After an...
2013 Archive
11 December 2013 - Updated 14 February 2014 100 Strong Jury To Judge 35Th Award Awards AWARD, Australia’s pre-eminent creative industries body, today announces the line-up of the 35th AWARD Awards judges to work under Chairman of Judges, Sir John Hegarty (BHH)....
2012 Archive
13 December 2012 CIRCUS 2013 ROLLS ON; KEYNOTES FROM GOODBY AND HAVAS CONFIRMED Sustainability in business, marketing the Facebook brand and ‘content 2020’ will be featured topics at the 2013 Circus Festival of Commercial Creativity. Adding to its colourful line-up of...
2011 Archive
Award School Singapore Graduates Future Creatives AWARD School, the pre-eminent training program for aspiring Creatives, Copywriters and Art Directors, has wrapped up its 2011 programme with the celebration of its graduation. Media Release December 21 , 2011...
2010 Archive
26 November 2010 AWARD Juries Announced Ninety of Asia Pacific’s most fertile minds have been tasked with selecting this year’s hotly contested AWARD awards, celebrating the region’s most brilliant creative endeavours. Chairmen of the individual juries are Chris...
2009 Archive
3 Dec , 2009 Anna Barnwell from BMF Takes Out APG Idol Award Eleven finalists vied for the title of APG Planning Idol with final presentations made yesterday to a panel of judges including Captain Paul Moulds of Oasis. The judges were unanimous in nominating Anna...
2008 Archive
27 Oct, 2008 Ho, Ho…Oh, No! With the silly season fast approaching and attention focused on industry alcohol and drug issues in B&T recently, now seemed like a good time to take guidance from our Occupational Health &...
2007 Archive
12 December, 2007 Christmas Book List Some suggested reading for office and home - please share your favourite with us: ‘Advance Australia…Where?’ - Hugh Mackay.Best remembered for his forensic analysis of what’s happening to our society ‘Reinventing Australia’...
2006 Archive
November, 2006 APG Creative Planning Award Winners announced The following winners were announced at the APG Australia’s Creative Planning Awards held at L’Aqua, Cockle Bay Wharf, Sydney on Tuesday 14 November 2006. 19 October , 2006 New Code Curbs Food Marketing to...
A Conversation with Tim McColl Jones
Former Qantas CMO Tim McColl Jones will join the line-up of experts speaking at next week's IPA Campaign Planning Course in Melbourne, 20-21 March. As part of the three-day residential program, Tim will be discussing how and why ideas spread and whether there is...