Do you know how to fully evaluate and hone effective campaigns? Can you rigorously evaluate the impact of that campaign, without falling into some classic traps of misinterpretation? Finally, are you up to speed with the tactics involved in writing up an effectiveness paper – especially with this year’s Effie Awards now open for entries!
Whether you answer yes or no to the below, if you’re a planner, account director or brand manager with two to three years’ experience, it’s time to take the IPA Eff Test to ensure your knowledge and skills make the grade when it comes to campaign effectiveness.