Advertising Council Australia releases new report: Australian Advertising Effectiveness Rules: To ESOV and Beyond
Smart advertisers and brands that ensure ‘extra share of voice’ (ESOV) can now directly link ESOV to driving stronger pricing effects and customer acquisition. This is one of the key findings of a major new report released today by Advertising Council Australia (ACA)...
Advertising Council Australia partners with The Australian to spotlight the power of creativity
Advertising Council Australia (ACA) and The Australian have today announced the launch of The Growth Agenda - a new, weekly page within the national broadsheet that will promote the power of creativity to Australia’s business community. The Growth Agenda will feature...
Q&A with Meg Coffey, Founder, State of Social
State of Social (SOS21) is building up to be one of the biggest social media and digital marketing conferences in Asia Pacific, taking place in Perth this year on August 24 and 25. This year’s theme is ‘Chaos’ with breakout sessions and workshops run by leading...
AWARD presents This Way Up: Australia’s Advertising Festival of Creativity
One of the most eagerly-awaited announcements in the creative community came today with AWARD’s official launch of This Way Up: Australia’s Advertising Festival of Creativity. To be held at The Ovolo Hotel in Sydney’s Woolloomooloo from 10 to 17 August 2021, This Way...
2021 AWARD School Legendary Lesson impresses top creatives
More than 36 creative leaders from Australia and around the world came together virtually last week with all 2021 AWARD School students for the second annual AWARD School Legendary Lesson. Among the many creative legends who took part in the unique AWARD School...
Rare secrets to success
Perth agency and ACA member Rare has been a finalist or runner-up for the Agency of the Year title at the WA Campaign Brief Awards for most of its 16-year existence. The agency was runner-up last year, but this year was Rare’s time to be added to the prestigious roll...
ACA augments Board with new roles and appointments
In a demonstration of its continued confidence in a robust future, Advertising Council Australia (ACA) today announced key changes to the make-up of its Board, boosting the number of directors and for the first time electing two Deputy Chairs. Current Board members...
IPA Business and Agency Leadership: throw yourself in!
Emily Pockley, Client Partner, AJF Partnership, was one of this year’s delegates at what is renowned as a ‘gold standard’ IPA course. Here she shares her thoughts on an immersive and transformative experience. The three-day residential IPA Business and Agency...
ACA launches inaugural Reconciliation Action Plan
Advertising Council Australia today launched its inaugural Reflect Reconciliation Action Plan (RAP), the first ever RAP for the Australian advertising industry. Today’s launch follows the RAP’s formal endorsement by Reconciliation Australia, and has been marked with a...
Melinda Geertz and David Brown to chair IPA Business & Agency Leadership residential course
Advertising Council Australia is delighted to announce that Melinda Geertz, CEO Leo Burnett Australia, and David Brown, Managing Director Noisy Beast, will chair the 2021 IPA Business & Agency Leadership residential course at The Cullen in Melbourne from 2 to 4...
Words of planning wisdom from Iona Macgregor
AdSchool’s Advanced Strategic Planning course gets underway in Sydney on 22 April. We were lucky enough to get some time with Iona Macgregor, Strategy Partner at Saatchi & Saatchi Sydney, who is this year’s course facilitator and who generously shared some of her...
Meet Alex Wood, AdSchool Advanced Strategic Planning Melbourne course facilitator
AdSchool Advanced Strategic Planning is the essential course for experienced planners to expand their skillset and make a stronger impact as strategists at a senior level. This year we’re delighted to welcome Alex Wood, Brand Experience Director at BWM Dentsu as...
42nd AWARD Awards jurors announced
The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 42nd AWARD Awards.A total of 90 leading creatives from Australia and around the world will be tasked with selecting the 42nd AWARD Awards winners in...
2021 Effie Awards Call for Entries opens
Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power of great advertising in the teeth of the COVID pandemic.ACA CEO Tony Hale...
Learn to love/hate research
AdSchool’s Core Strategic Planning course is a ‘must do’ for planners and strategists at the beginning of their career. This year’s team of course lecturers is made up of some of Australia’s most respected and experienced planners and strategists, including Fran...
Reshaping AdSchool Advanced Account Management
BMF General Manager Paul Coles is one of Australia’s true leaders in the client service field. Paul has been instrumental in reshaping AdSchool’s Advanced Account Management course for 2021 and here he shares some of his insights with us about the upcoming course and...
AWARD School: ‘bloody challenging, incredibly rewarding’
AWARD School is back for 2021 and is shaping up to be better than ever. Advertising Council Australia caught up with National AWARD School Co-heads Mandie van der Merwe and Jack Nunn to find out what’s ahead this year, and why all aspiring creatives should apply for...
Revamped AdSchool gears up for 2021 with stellar line-up of lecturers
AdSchool, Australia’s most respected advertising education resource, returns in 2021 with a comprehensively refreshed range of courses led by a stellar line-up of ad industry leaders providing a combination of in-real-life and online lectures, workshops and mentoring...
Planning for 2021 and Beyond
ACA recently caught up with APG Co-Chair Ben Hourahine, Strategy Partner at AnalogFolk, for a chat about his take on what 2021 holds for the Australian planning community. ACA: What’s your perspective on the future of planning in Australia? Ben: Australian...
‘Enter Raw, Exit Ready’ AWARD School kicks off 2021 enrolment campaign
Australasia’s most acclaimed course for aspiring creatives, AWARD School has kicked off its campaign for 2021 enrolments with a new theme: ‘Enter Raw, Exit Ready’. The campaign is rolling out across multiple channels in the lead up to AWARD School 2021, run from March...
Youngbloods pitch for Gruen glory
Once again this year Youngbloods Australia were invited back onto ABC TV’s Gruen to compete for Pitch glory. However, unlike Youngbloods Gruen pitches in previous seasons, it wasn’t to be the traditional battle between VIC vs. NSW. Due to the COVID restrictions placed...
Planning community looks beyond COVID
It’s been one hell of a year right across the industry and few would argue that planners have faced massive challenges. But it’s not all doom and gloom. Advertising Council Australia chatted with Account Planning Group Co-Chair Kate Smither about planning in the COVID...
Communication is the key: Cornel Ozies
Filmmaker Cornel Ozies’ landmark documentary Our Law focuses on the Warakurna Police Station in Western Australia, the first Indigenous-run police station in this country. It’s a compelling story of how an initiative based on mutual respect can address the issues of...
ACA WA reaches out to uni students
Advertising Council Australia has recently been conducting a number of university presentations in-person and online in Perth to help promote advertising as a career of choice and to guide students to the best pathways to “Break into the Exciting World of...