Thursday 15 October 2020

Ready! Fire! Aim! Whatever happened to Strategy? APGWA & ACA present an evening with Jon Steel

The Account Planning Group WA and Advertising Council Australia are proud to present an intimate evening in Perth with legendary strategist Jon Steel who will share his compelling insights into the past, present and future of strategy.

Over four decades and across three continents, Jon has helped create famous and highly effective campaigns for some of the world’s most influential brands. All of these campaigns were built on a solid strategic foundation – something that he feels is sadly lacking in much of today’s work.

“Effective marketing communications is all about creating active connections between brands and people, but with many agencies and clients choosing to worship at the altar of technology and data, and paying little more than lip service to humanity and culture, such connections are increasingly difficult to identify or create,” Jon says.

At this special live event, Jon will present his thoughts on these issues and follow his presentation with a Q&A. The session will be hosted by Smiljka Dimitrijevic, Strategy Director at 303MullenLowe and APG’s WA representative.

“Jon Steel is one of those names a planner can but dream to meet. Before our first encounter, I heard he was ranked 4th globally and quickly went into panic mode about what I could possibly say of value. But Jon is one of the most humble, thoughtful and incredibly intelligent humans whose wealth of experience and planning rigour has made his book Truth, Lies and Advertising a planner’s staple. He is passionate about helping others improve their craft and do outstanding work, and I know everyone will take something actionable away from this session,” Smiljka says.

For anyone working in the Perth community of planners, researchers and marketers, this is a not-to-be-missed opportunity to hear from one of the greats in the industry.

Bookings are essential and will close on 6 November. BOOK HERE.

Date: 17 November
Time: 6pm-8pm
Venue: Palace Cinemas, Raine Square
Tickets: $25 ACA members/$40 non-members. Refreshments on arrival.

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