Latest News

“This is going to be very well received by brands and clients. It’s the kind of stuff that you expect and demand from your partners.” Jenni Dill, CMO, Arnott’s & AANA Board Member. As part of ACA’s launch of its new industry-wide accreditation program, guests...

Advertising Council Australia (ACA) has today launched a new accreditation program for the Australian advertising industry, to raise standards of excellence and reward industry-wide commitment to continuous professional development. The program will address key issues...

Julie Dormand is the Managing Director of The Works, part of Capgemini and Sydney facilitator of AdSchool’s new Manager Fundamentals course. In this short Q&A, she outlines why people management skills are more important than ever and how this course will help new...

AdSchool has announced the launch of its new Manager Fundamentals course - responding to industry demand for a tailored eight-week program to teach new managers the art of effective people management. “Agencies have identified a gap in their team’s capabilities and...

On 17 May, Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host The Effectiveness Masterclass in Sydney – a two-hour intensive for marketers and agency leaders committed to improving the ROI and efficacy of their...

On March 30, Sydney’s advertising and creative community gathered to pay their respects to Jo Libline - a much-loved and respected member of the local ad industry. Jo was the driving force behind signature industry events such as The Effies, The Work Behind The Work,...

whiteGREY's Chief Strategy Officer Simon Wassef is facilitating Advanced Strategic Planning in 2023. In his 20+ years in the industry, he has driven marketing and innovation strategy for respected agencies such as R/GA and Chiat/Day, and iconic brands including Beats...

High-attention media platforms can boost the attention of strong creative campaigns by up to 75%, according to a new report into marketing effectiveness released today by Advertising Council Australia (ACA). Attention and Effectiveness: To ESOV and Beyond Part II is a...

Advertising Council Australia is inviting all industry professionals to register for the third Create Space Action Webinar on microaggressions, taking place at 12:15pm AEST, Tuesday 4 April. Hosted by ACA National Head of Engagement, Hannah Sturrock, and featuring a...

The 2023 Australian Effie Awards are now open for entries, with Advertising Council Australia (ACA) announcing new changes designed to make it easier and more accessible than ever to enter. Three new Effies categories will recognise effectiveness in CX, social and...

The Australian is expanding its in-depth coverage of the marketing and advertising industry with the appointment of a new editor to lead The Growth Agenda.  The Growth Agenda spotlights the role creativity plays as a powerful lever for business success. The section...

AWARD has today announced its first official lineup of AWARD School ambassadors - a group of 2022’s top students who’ll guide and support candidates applying for next year’s course. Fourteen creative professionals will provide a unique perspective on what it takes to...

Come behind the scenes of 2022’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present Effies ‘The Work Behind The Work’ on Tuesday 15 November in Sydney and Thursday 17 November in Melbourne. Hosted by ACA CEO Tony Hale and...

Advertising Council Australia has today announced a new webinar series to support industry action on diversity and inclusion, as laid out in the first phase of the Create Space Action Plan. The webinars will focus on how to implement recommended actions aligned to the...

AWARD School, proudly supported by Meta, has kicked off its search for the next wave of creative problem solvers, storytellers and big thinkers to nurture and accelerate as part of its 2023 program. It comes as new graduate data released today reveals that within just...

303MullenLowe Strategy Director Smiljka Dimitrijevic spent three intensive and inspirational days at the IPA Strategic Planning residential course in Melbourne last month. In this brief recap, she highlights key takeaways from a stellar lineup of speakers.   “The...

Entries for the 44th AWARD Awards are now open! Australasia's most prestigious creative awards program recognises creative excellence across advertising, design, craft, film, entertainment, strategy and more, spotlighting the past year's outstanding campaigns and best...

The Monkeys named Effective Agency of the Year Special Australia awarded Grand Effie for its entry ‘Tonight, I’ll be eating ….for Uber Eats Australia Uber Eats Australia awarded The Effective Advertiser Award Five Gold Effies awarded overall The Monkeys has been named...

IPA Strategic Planning kicks off in Melbourne on October 9 - a three-day residential course for advertising and marketing professionals who want a deeper understanding of brand strategy that drives business growth. In this short Q&A, course Co-Chair and The...

ACA’s Create Space Report provides rich data into DEI across Australian advertisingIndustry’s Inclusion Index Score, a global benchmark, sits well above national average, on par with overseas advertising industries75% of respondents feel a strong sense of belonging to...

An outstanding lineup of guest speakers, all leading strategists and brand specialists, has been announced for this year’s IPA Strategic Planning residential course, taking place at The Cullen Hotel in Melbourne from 9 - 11 October   The three-day program, hosted...

AWARD’s This Way Up Creative Festival was held at The Ovolo Hotel Sydney from August 16-18 2022. The festival brought the industry together for the first time in years and was centred around a lineup of speakers from agencies, consultancies, world-famous galleries and...

The Australasian Writers and Art Directors Association (AWARD) has announced this year’s AWARD School national top student, who was nominated by a super jury of leading creatives from all parts of the globe. On Thursday evening, August 18, the who's who of Australian...

This Way Up: Australia’s Advertising Festival of Creativity came to a spectacular close tonight, with creative luminaries from Australia and around the world joining the next wave of breakthrough talent to celebrate 2022’s most prestigious creative awards. The masses...