Life after winning AWARD School
Brendan Morrow walked away with AWARD School top honours in 2022 - the best performing student out of 200 talented creatives from across the country. In this short Q&A, he talks life after the intensive 12-week course, doors that have opened for him, and his plans for...
Aussie ingenuity front and centre at Cannes
Kieran Moroney was in France last week for the Cannes Lions International Festival of Creativity. He is co-chair of AWARD School Victoria and creative director of VMLY&R Melbourne & Sydney. What an incredible week for the graduating class of Cannes Lions 2023....
Finalists announced for the 44th AWARD Awards
Finalists for the 44th AWARD Awards, APAC’s most prestigious creative awards program, have been announced today. A full list of finalists can be accessed here. By category, agencies with the most finalist entries include: Advertising - CHEP Network with 25;...
Advertising Council Australia launches three new Create Space actions
Advertising Council Australia has today announced the next three actions from its Create Space Action Plan, addressing the representation and inclusion of LGBTQIA+ talent, ethnic minorities and people with a disability in the advertising industry. All three actions...
The Effectiveness Masterclass: insights from top marketers
“Creativity and emotion are the two key ingredients of marketing that create future demand, and when combined, lead to the most profitable campaigns,” James Hurman, advertising effectiveness expert. As part of ACA and the AANA’s Effectiveness Masterclass last week,...
AWARD Creative Leadership: Three days with creativity’s biggest names
CX Lavender Associate Creative Director Russell "Rusty" Nelson recently spent three days in Melbourne taking part in AWARD Creative Leadership - a residential course for aspiring creative leaders. Here he gives us a brief rundown on his time spent learning from...
Industry galvanised in support of accreditation.
“This is going to be very well received by brands and clients. It’s the kind of stuff that you expect and demand from your partners.” Jenni Dill, CMO, Arnott’s & AANA Board Member. As part of ACA’s launch of its new industry-wide accreditation program, guests...
Advertising Council Australia launches industry accreditation
Advertising Council Australia (ACA) has today launched a new accreditation program for the Australian advertising industry, to raise standards of excellence and reward industry-wide commitment to continuous professional development. The program will address key issues...
Q&A with Julie Dormand, Facilitator, Manager Fundamentals
Julie Dormand is the Managing Director of The Works, part of Capgemini and Sydney facilitator of AdSchool’s new Manager Fundamentals course. In this short Q&A, she outlines why people management skills are more important than ever and how this course will help new...
AdSchool launches Manager Fundamentals
AdSchool has announced the launch of its new Manager Fundamentals course - responding to industry demand for a tailored eight-week program to teach new managers the art of effective people management. “Agencies have identified a gap in their team’s capabilities and...
Stellar lineup of speakers announced for The Effectiveness Masterclass
On 17 May, Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host The Effectiveness Masterclass in Sydney – a two-hour intensive for marketers and agency leaders committed to improving the ROI and efficacy of their...
Sydney’s advertising community pays tribute to Jo Libline
On March 30, Sydney’s advertising and creative community gathered to pay their respects to Jo Libline - a much-loved and respected member of the local ad industry. Jo was the driving force behind signature industry events such as The Effies, The Work Behind The Work,...
AdSchool Advanced Strategic Planning starts September 28
whiteGREY's Chief Strategy Officer Simon Wassef is facilitating Advanced Strategic Planning in 2023. In his 20+ years in the industry, he has driven marketing and innovation strategy for respected agencies such as R/GA and Chiat/Day, and iconic brands including Beats...
High-attention media supercharges impact of strong creative: Attention and Effectiveness: To ESOV and Beyond Part II
High-attention media platforms can boost the attention of strong creative campaigns by up to 75%, according to a new report into marketing effectiveness released today by Advertising Council Australia (ACA). Attention and Effectiveness: To ESOV and Beyond Part II is a...
Create Space Action Webinar: The massive impact of microaggressions
Advertising Council Australia is inviting all industry professionals to register for the third Create Space Action Webinar on microaggressions, taking place at 12:15pm AEST, Tuesday 4 April. Hosted by ACA National Head of Engagement, Hannah Sturrock, and featuring a...
New categories and changes announced as 2023 Australian Effie Awards open for entries
The 2023 Australian Effie Awards are now open for entries, with Advertising Council Australia (ACA) announcing new changes designed to make it easier and more accessible than ever to enter. Three new Effies categories will recognise effectiveness in CX, social and...
The Australian announces new editor of The Growth Agenda
The Australian is expanding its in-depth coverage of the marketing and advertising industry with the appointment of a new editor to lead The Growth Agenda. The Growth Agenda spotlights the role creativity plays as a powerful lever for business success. The section...
AWARD School announces new ambassadors, Dec 6 info night
AWARD has today announced its first official lineup of AWARD School ambassadors - a group of 2022’s top students who’ll guide and support candidates applying for next year’s course. Fourteen creative professionals will provide a unique perspective on what it takes to...
Behind the scenes of 2022’s most effective ad campaigns
Come behind the scenes of 2022’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present Effies ‘The Work Behind The Work’ on Tuesday 15 November in Sydney and Thursday 17 November in Melbourne. Hosted by ACA CEO Tony Hale and...
Create Space: New webinar series to help drive industry-wide progress on diversity and inclusion
Advertising Council Australia has today announced a new webinar series to support industry action on diversity and inclusion, as laid out in the first phase of the Create Space Action Plan. The webinars will focus on how to implement recommended actions aligned to the...
Jobs for AWARD School graduates, as search for next wave of creative talent kicks off
AWARD School, proudly supported by Meta, has kicked off its search for the next wave of creative problem solvers, storytellers and big thinkers to nurture and accelerate as part of its 2023 program. It comes as new graduate data released today reveals that within just...
IPA Strategic Planning residential: key takeaways from a stellar speaker lineup
303MullenLowe Strategy Director Smiljka Dimitrijevic spent three intensive and inspirational days at the IPA Strategic Planning residential course in Melbourne last month. In this brief recap, she highlights key takeaways from a stellar lineup of speakers. “The...
44th AWARD Awards now open for entries, five new categories announced
Entries for the 44th AWARD Awards are now open! Australasia's most prestigious creative awards program recognises creative excellence across advertising, design, craft, film, entertainment, strategy and more, spotlighting the past year's outstanding campaigns and best...
2022 Australian Effie Award winners announced
The Monkeys named Effective Agency of the Year Special Australia awarded Grand Effie for its entry ‘Tonight, I’ll be eating ….for Uber Eats Australia Uber Eats Australia awarded The Effective Advertiser Award Five Gold Effies awarded overall The Monkeys has been named...