From quiet achiever to life of the party: B2B creativity cuts loose
By Lucia Elliott, Head of Marketing and Communications, Advertising Council Australia Three years ago, Cannes Lions launched the Creative B2B category and senior marketers at LinkedIn and Salesforce, along with jurors, have acknowledged the new category’s role in...
5 minutes with Tim Ng, Account Director, We Are Social
The jump from account manager to account director is a game-changer. Timothy Ng, Account Director at We Are Social and former AdSchool student, shares how the Account Leadership course gave him mentorship, a strong peer network, and the skills to lead with confidence....
46th AWARD Awards winners announced
Bear Meets Eagle On Fire named Individual Agency of the Year DDB named Agency Network of the Year FINCH named Production Company of the Year The winners of the 46th annual AWARD Awards were announced tonight as part of This Way Up, AWARD’s annual creative festival in...
AWARD School 2025 national winner announced
Mathilda Grinling from New South Wales has been named AWARD School’s national top student for 2025. The announcement was made at the 46th AWARD Awards held at This Way Up on Thursday night, which celebrates the year’s best creative work and brightest new talent....
AI will revolutionise content marketing in B2B. Audiences won’t notice.
Robin O’Connell, Sr. Content Solutions Consultant, LinkedIn AI and efficiency. The two words on every marketer’s lips this year. Everyone’s celebrating AI as the saviour of marketing productivity, but few are asking the harder question: how do we ensure it doesn’t...
Applications now open for JumpStart grad program in WA.
AdSchool’s free JumpStart graduate program is now accepting applications for its 2025 intake in WA, offering ambitious students a behind-the-scenes look into the state’s top advertising, digital and media agencies. Delivered in collaboration with Advertising Council...
The quiet force behind braver work
In advertising, we’re quick to celebrate the bold, the beautiful, and the breakthrough. We applaud the work, and rightly so. But behind every piece of great work is a quiet force driving it forward: account leaders. These are the people who know how to sell a fragile...
Creativity might be what we sell, but people are how we do it.
By Sarah Jones Palmer, Co-Founder, The Human Co. In an industry powered by ideas, relationships, and rapid turnaround, our greatest asset is, and always has been, our people. And right now, they’re under pressure. Possibly more pressure than I’ve seen in the past few...
AWARD School 2025 Super Jury announced
The Australasian Writers and Art Directors (AWARD) has announced the lineup of international ‘Super Jurors’ who will select the national top student for AWARD School 2025. They include ECDs, CCOs and strategists who follow in the steps of global ad industry leaders in...
Grand Prix winners, creative chaos and all the insights: New sessions announced for This Way Up
Two of the most talked-about campaigns of 2025 — Make New Zealand the Best Place in the World to Have Herpes and Better on a Better Network — will be unpacked live on stage at This Way Up, AWARD’s festival of creativity, taking place in Sydney from August 12–14. The...
“The leadership gap isn’t a skills problem – it’s a confidence crisis.”
Industry heavyweights Kirsty Muddle and Chris Howatson say the next generation of agency leaders is being held back — not by capability, but by mindset. Two of the most respected CEOs in Australian advertising say the industry needs to urgently rethink who it backs...
AWARD School to host free online masterclass with Micah Walker
Break Into Creative with Confidence: Tuesday 26 August | 6–7pm AEST | Zoom AWARD School is hosting a free one-hour masterclass on 26 August with Micah Walker — Cannes Grand Prix-winning creative and Founder of Bear Meets Eagle on Fire. Hosted by AWARD School VIC...
Finalists announced for 2025 Australian Effie Awards
Advertising Council Australia has today announced 111 finalists for this year’s Australian Effie Awards, representing 33 agencies and 47 clients. Entrants with multiple finalist entries include Droga5, BMF, Saatchi & Saatchi, Clemenger BBDO, VML, and M+C Saatchi....
AdSchool Semester Two now open, taught by Ogilvy, Droga5, VML, Special, and more
AdSchool has opened enrolments for Semester Two, with a fresh round of part-time courses taught by senior talent from some of the country’s top agencies, including Ogilvy, Droga5, VML, and Leo Australia. “AdSchool gives emerging leaders the confidence and frameworks...
Loyalty, purpose, and gang mentality: The secrets of creative culture
Last Thursday, UK strategist Kevin Chesters delivered a provocative masterclass on team dynamics to Australia's advertising elite, challenging traditional notions of workplace culture with his "gang mentality" approach. Speaking at Advertising Council Australia’s...
Leonard, Haysom, Bowman headline Cannes Download
Nils Leonard (Founder, Uncommon Creative Studio), Mim Haysom (CMO, Suncorp), and Dave Bowman (CCO, Publicis Groupe ANZ) will lead an all-star panel at Cannes Download 2025, a national roadshow showcasing standout work fresh from this year’s Cannes Lions International...
Do more with less and still win an Effie: 3 ways to maximise marketing budgets in FY26
By Jo-Ann Foo, Senior Director at Analytic Partners. Marketers across Australia are stepping into FY26 facing the same familiar refrain: ‘Do more with less’. But this time, the pressure feels different. Budgets are being set in the wake of a high-profile federal...
New ACA workshop demystifies media for client-facing creatives and marketers.
Advertising Council Australia has announced a new one-day immersion course, Understanding Media, designed to give account managers, creatives, strategists and marketers the confidence to navigate and challenge media conversations. The practical, no-fluff workshop will...
ACA and BlackCard team up to boost cultural confidence
To mark NAIDOC Week, Advertising Council Australia (ACA) has partnered with BlackCard Training — a 100% Aboriginal-owned and Supply Nation-certified business — to offer member agencies access to a suite of e-learning modules designed to deepen their cultural...
AWARD launches ‘Crash’: Giving aspiring creative leaders the soft skills they need
AWARD has launched AWARD Crash, a new two-day intensive course to address one of the most pressing challenges facing agencies today: fast-tracked creatives lacking the soft skills to lead. Designed for mid-to-senior creatives moving up the career ladder, Crash...
Nils Leonard headlines This Way Up, Cannes Download brings the work
Three-day festival returns with a new-look AWARD Awards as part of the ultimate celebration of local and global creativity *** Creative heavyweight Nils Leonard, founder of Uncommon Creative Studio UK, and Cannes Download — the definitive showcase of 2025’s...
Australia ends Cannes Lions on a high, claiming a Grand Prix and two golds
Australia has wrapped up 2025’s Cannes Lions International Festival of Creativity in spectacular fashion, taking home another Grand Prix and two Gold Lions in recognition of world-class creative work, as well as a Palme D’Or and Independent Agency of the Year. FINCH...
Young Lions roar on the global stage
Australia’s brightest young creatives have made a serious mark at the 2025 Young Lions competitions in Cannes, walking away with one Silver, one Bronze, and two shortlistings across the globe’s most competitive creative arena. In the Marketers category, Keira Spencer...
Australia continues strong run on day four of Cannes – Cannes Day 4
It was another strong showing for Australia on day four of the Cannes Lions International Festival of Creativity, with four awards collected across the Creative Business Transformation, Creative Strategy, and Brand Experience & Activation categories. LEO, Sydney...