5 minutes with…BMF Creative Directors David Fraser & Dantie van der Merwe
Over the last few years, creative duo David Fraser and Dantie van der Merwe have used live mammoths to sell tinfoil, made men die in the pasta sauce aisle, and upset a few foreign liquor makers. Since graduating from AWARD Creative Leadership, they have been promoted...
In conversation with… Warren Brown, AWARD Creative Leadership Course Chair
Returning for a third year as chair and course curator, Warren Brown says there’s a lot to love about the Creative Leadership course. So, what is the most rewarding part of delivering the course? What's the essential quality all creative directors need to possess?...
Creative Longevity on the agenda at bespoke AWARD Summit
THINK:LONG - Short Talks on Creative LongevityFriday, May 25 10.00am-2.00pm Carriageworks The AWARD committee has today announced a mini-creative summit to be held earlier in the day of AWARD Awards on May 25, in partnership with Facebook. Think:Long will be headed by...
“Passion is the world’s most redeemable quality” – AWARD School alumni Leo Premutico offers sage advice to 2018 students
AWARD School 2018 is now underway, with the first class held on April 9 in NSW and Victoria, and April 16 in Queensland, Western Australia and South Australia. School Heads from around the country kicked off the first lecture with inspiring messages and an...
5 minutes with…Cummins&Partners Creative Director and Creative Leadership Graduate Mandie van der Merwe
The AWARD Creative Leadership course has earnt an enviable reputation for preparing creatives and writers for leadership roles. So, when we heard about the latest promotion at Cummins&Partners we were not surprised. Here’s our interview with newly promoted...
5 minutes with…The Monkeys creative and Gabberish founder Siobhan Fitzgerald
Since graduating from the AWARD Creative Leadership course, star creative Siobhan Fitzgerald has found new motivation and kicked major career goals along the way. One year on from the course, we catch up with Siobhan about the successful expansion of The Monkeys in...
Latest AnalogFolk recruit Melina Hamilton appointed AdSchool lecturer
Huge congratulations to Melina Hamilton on her recent appointments as Strategy Director - Experiences at AnalogFolk and lecturer at AdSchool Digital Strategy and Experience Design, running in Sydney from 23 May 2018. With previous digital roles at MullenLowe Profero,...
“Ownership of strategy must be shared if it is to succeed” – David Warren, BMF Sydney Group Strategy Director
With 15 years of planning experience, BMF Sydney Group Strategy Director and AdSchool Presenter David Warren specialises in cognition and behaviour, and has helped his clients win five EFFIE awards and an APG silver. This week, The Communications Council chats to...
New President and subcommittee lead Youngbloods NSW into a massive 2018
TBWA Sydney creative Chloe Saintilan has been appointed as the new President of Youngbloods NSW, following the departure of Alistair Stephenson. The appointment has been accompanied by the addition of four new subcommittee members: Treasurer Alex Tran...
Rub shoulders with industry giants at the 2018 Award Creative Leadership Course
- Course chair Warren Brown back by popular demand- Advertising legend Susan Hoffman is confirmed as guest speaker- 3-day residential course to run in Sydney from 27-29 May, 2018; member registrations now open Back for a third year, The Communications Council is...
5 minutes with…Freya King, SBS Media Digital Solutions Executive
After graduating with a journalism and media degree, Freya King got her first start in digital at Mamamia before moving to SBS Media to work in the brand partnerships team. She chats to the Comms Council about her love for digital, what it’s like to work publisher...
The importance of ‘brand health’ and leadership – Carolyn Mooney, Senior Account Director, The Brand Agency
With over 14 years of experience in the advertising and marketing field, Carolyn Mooney from The Brand Agency in Perth has worked both client and agency side across digital and traditional strategy. She has worked on brands such as Synergy, Perth Airport, Perth...
Facebook supports AWARD School 2018
Facebook Australia has today been announced as official partner of AWARD School, Australia’s pre-eminent training program for aspiring creatives. As flagship partner, the Facebook Australia team will support tomorrow’s creative leaders through a number of...
What kind of digital strategist are you?
From brand strategy, digital strategy, UX and technology, today’s employers and clients are looking for digital strategists who take a holistic approach. As a strategist, your leadership brand or style is equally important. So, what’s your leadership brand and what...
Bryce Coombe’s 5 must-have skills for account managers
The leadership evolution of account management By Bryce Coombe, Client Partner, CHE Proximity As client problems and agency execution become increasingly complex, the need for outstanding account management has never been more important than right now. The most...
Banks must lift their branding game – Andrew Baxter, CEO, Publicis Australia
The essence of marketing is understanding what consumers need, and creating a product or service to fulfil it. For centuries, banks have understood that consumers wanted to put their money in a safe place and get access to it when they needed to. Or borrow money to...
Common traps and hurdles facing aspiring account managers
Adschool presenter and advertising professional, Rob Kent, has worked on both sides of the advertising-marketing fence - first as Head of Marketing for Golden Casket Lotteries, followed by a 17-year MD role at Publicis Mojo, and a further 11 years in Head of Client...
Do today’s strategic planners need to shift focus? QLD planners weigh in
While the role of the strategic planner in today’s digital landscape has changed, many industry leaders say it’s time to evolve - but not without the fundamentals. Our QLD presenters for the AdSchool Core Strategic Planning course, which kicks off in Brisbane on April...
“The fundamentals of planning never change” – Paul Yole
Paul Yole has strongly supported the field of account planning in Perth for over 30 years. He co-founded the Perth arm of the Account Planning Group (APG) and was formerly head of strategic planning at The Brand Agency. Ahead of his latest role as 2018 lecturer for...
The ‘Unhealthy Obsession’ distracting strategic planners
GTB Australia’s Head of Strategy and AdSchool course lecturer Anuj Mehra says planners are “distracted from their core reason to be”. Here, he shares the importance of the fundamentals in planning, and the one thing that planners should stop obsessing over....
My road to social and content manager – Callam Hanks, NSW
Former AdSchool student Callam Hanks, NSW, says he has always loved ideas and finding ways to express them. One year on from his Strategic Planning course, Callam is now social and content manager at Infinity Squared and says upskilling was a win-win. What is the best...
Newly appointed Youngbloods QLD co-chairs proud to support Assisterhood Mentoring Program
Helmed by two new female co-chairs, Youngbloods QLD is wasting no time by teaming up with PublicisQ to launch a new mentorship program to help address gender imbalance. Coinciding with International Women’s Day, the Assisterhood Mentoring Program will...
How the evolution of planning is affecting strategy
A ‘master of uncovering human truths’, Melbourne AdSchool lecturer Lily Tidy is an experienced strategic designer who draws on insight to connect user with brand. In her latest article for Comms Council, she says there are three key challenges affecting today’s...
“You’ve got to ask what legacy you want to leave behind” – Chiquita King, Managing Partner, DDB Sydney
What are the challenges facing account managers today? And what does it take to be a great leader? DDB Sydney’s Managing Director and AdSchool course presenter Chiquita King shares her insights and how you can benefit from the upcoming eight-week Account Management...