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After graduating with a journalism and media degree, Freya King got her first start in digital at Mamamia before moving to SBS Media to work in the brand partnerships team. She chats to the Comms Council about her love for digital, what it’s like to work publisher...

With over 14 years of experience in the advertising and marketing field, Carolyn Mooney from The Brand Agency in Perth has worked both client and agency side across digital and traditional strategy. She has worked on brands such as Synergy, Perth Airport, Perth...

Facebook Australia has today been announced as official partner of AWARD School, Australia’s pre-eminent training program for aspiring creatives. As flagship partner, the Facebook Australia team will support tomorrow’s creative leaders through a number of...

The leadership evolution of account management By Bryce Coombe, Client Partner, CHE Proximity As client problems and agency execution become increasingly complex, the need for outstanding account management has never been more important than right now. The most...

The essence of marketing is understanding what consumers need, and creating a product or service to fulfil it. For centuries, banks have understood that consumers wanted to put their money in a safe place and get access to it when they needed to. Or borrow money to...

Adschool presenter and advertising professional, Rob Kent, has worked on both sides of the advertising-marketing fence - first as Head of Marketing for Golden Casket Lotteries, followed by a 17-year MD role at Publicis Mojo, and a further 11 years in Head of Client...

Paul Yole has strongly supported the field of account planning in Perth for over 30 years. He co-founded the Perth arm of the Account Planning Group (APG) and was formerly head of strategic planning at The Brand Agency. Ahead of his latest role as 2018 lecturer for...

GTB Australia’s Head of Strategy and AdSchool course lecturer Anuj Mehra says planners are “distracted from their core reason to be”. Here, he shares the importance of the fundamentals in planning, and the one thing that planners should stop obsessing over....

Former AdSchool student Callam Hanks, NSW, says he has always loved ideas and finding ways to express them. One year on from his Strategic Planning course, Callam is now social and content manager at Infinity Squared and says upskilling was a win-win. What is the best...

Helmed by two new female co-chairs, Youngbloods QLD is wasting no time by teaming up with PublicisQ to launch a new mentorship program to help address gender imbalance. Coinciding with International Women’s Day, the Assisterhood Mentoring Program will...

A ‘master of uncovering human truths’, Melbourne AdSchool lecturer Lily Tidy is an experienced strategic designer who draws on insight to connect user with brand. In her latest article for Comms Council, she says there are three key challenges affecting today’s...

What are the challenges facing account managers today? And what does it take to be a great leader? DDB Sydney’s Managing Director and AdSchool course presenter Chiquita King shares her insights and how you can benefit from the upcoming eight-week Account Management...

Despite planning going through an ‘explosion of digital media’ in recent decades, the fundamentals of strategic planning are here to stay, says AdSchool lecturer and chief strategy officer Kate Smither. Speaking to The Communications Council in the lead up to...

Former AdSchool student Jake Batty, NSW, says he first came across the Core Strategic Planning course after his agency put him forward to help further develop his skills. Recently promoted to Senior Account Manager at M&C Saatchi Australia, Comms Council caught up...

The Australasian Writers and Art Directors Association (AWARD) is pleased to announce Susan Hoffman, Co-Chief Creative Officer of Wieden+Kennedy, has been appointed Chair of Judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of...

The Communications Council 2017 Graduate Training Program came to a close in late November, and our talented graduates gathered to celebrate. Chiquita King, managing partner DDB galvanised the group with her unique story and advice, to follow and forge their own...

For almost 60 years, the Gold Coast brand has been about the sun and the surf and all that comes with it. Throw in meter maids, theme parks, high-rise apartments and resorts, and it’s a brand image that is easily recognised. It has led to 13 million people a year...

Are you confident about finding a bad ad and reworking it, to make a better one for the same product? That's what Module 2 of the AWARD School Application Workshop requires from its participants. Sydneysiders have a little while to ponder their registration for the...