The Alcohol Beverages Advertising Code Panel has released its first quarterly review for 2018, including key statistics on complaints since the adoption of new alcohol marketing placement rules which came into effect in November last year
The ABAC Quarterly Report (January – March 2018) stated that “it is pleasing that marketers are meeting their obligations. Specifically, that advertising must not target minors.”
In Quarter 1, 2018 there were 48 complaints, 20 of which resulted in a determination. Of the 20 determinations, two campaigns were found to be in breach of the Code, nine were dismissed, one was a ‘no fault breach’ and eight are pending.
The latest ABAC Quarterly Report is now available to download.