Huge congratulations to Melina Hamilton on her recent appointments as Strategy Director – Experiences at AnalogFolk and lecturer at AdSchool Digital Strategy and Experience Design, running in Sydney from 23 May 2018.

With previous digital roles at MullenLowe Profero, Razorfish, Sage Pay, Universal Music, and a background in technology and design, Melina has more than eight years experience developing customer-led ecosystems for clients in Australia and the UK across all sectors including Omnichannel Retail, Placemaking, Government, Financial Services, Hospitality and Luxury.

Her experience stretches all the way across the CX strategy spectrum from experience audits, new product development, to digital transformation.

Most recently at MullenLowe Profero, Melina was leading strategic development for Brown Forman / Jack Daniels, Student Super and QIC Global Real Estate experiences – where her worked picked up two Sitecore experiences awards.

She has two book credits to her name in the ‘Read This If You Want to Take Great Photographs’ series which aims to simplify the complex and inspire people to think creatively – an approach she applies in her client work.

As AdSchool lecturer of the Digital Strategy & Experience Design course, Melina will help students expand their minds and explore the role of the modern and holistic strategic thinker.

Over six fun, fast-paced weeks, students in the course will learn about the strategy process, how to create digital experiences and ways to adopt emerging technology into the creative process.