AWARD School 2018 is now underway, with the first class held on April 9 in NSW and Victoria, and April 16 in Queensland, Western Australia and South Australia.

School Heads from around the country kicked off the first lecture with inspiring messages and an overview of what to expect. In addition, AWARD School graduate Leo Premutico, Co-Founder & ECD of Johannes Leonardo, prepared a special message for the students from his New York office.

In his welcome message, Prometico, who started his agency approximately eight years after graduating from AWARD School, offered some sage advice to this year’s graduating hopefuls.

“I think passion is the world’s most redeemable quality. You’re only going to know what you can get if you put everything out onto the table,” he said.

Prometico also urged students to back themselves and put in the hard work, adding that graduating from AWARD School presents opportunities that extend beyond landing the “perfect job”.

“Don’t get a job that gives up what it is about you in the process. Keep the long-game in mind.”

Established in 1983, AWARD School is a highly-coveted course run for aspiring copywriters and art directors. To be accepted into the course, prospective students must submit a folio of work based on the brief set by the coordinators of AWARD School. This year’s brief for admission was “Learn Big Ideas for a Big Future”.

Students will be covering 10 briefs over 12 weeks, spurring idea generation across a range of different mediums, with focus on the many new digital opportunities available to today’s creatives.

2018 AWARD School students at first lecture