Sharpen your strategy game
Great strategy isn’t about ticking boxes—it’s about thinking and executing differently. AdSchool Core Strategic Planning facilitator Sebastian Revell (Executive Strategy Partner at Emotive) has spent years honing the skills that transform good thinking into...
Spikes Asia announces its 2025 shortlists
Australia one of three countries with the most shortlists. Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its shortlists for the 2025 Awards. From an initial 2759 entries from 20 markets, 613 pieces...
2025 Young Lions challenged to rethink food sustainability with Saveful
Advertising Council Australia (ACA) has unveiled the briefs for the 2025 Young Lions Competition, with this year’s challenge spotlighting social enterprise Saveful—a free, sustainability-driven app helping Australians save money and food. Entrants are tasked with...
Want to win Young Lions Film category? Jordan says this is key.
After winning Young Lions Australia’s Film competition last year, VML copywriter Jordan Ellis took on Cannes, learning firsthand what it takes to stand out. His biggest takeaway? A strong idea beats slick execution. He shares how he tackled the 48-hour film brief,...
Inside the win: Aussie marketers reveal how they cracked Cannes Young Lions
Winning Cannes Young Lions isn’t just about creativity — it’s about grit, insight, and playing to your strengths under serious time pressure. That’s exactly how Arianne Riley and Krishma Sood claimed victory in the Australian marketing category, earning their spot on...
From Australia to Cannes: Daniel Borghesi’s Young Lions Playbook
Few competitions can fast-track your career like Cannes Young Lions. Just ask Daniel Borghesi, Creative Director at M&C Saatchi Australia, who turned his 2023 Digital win into a launchpad for global recognition. Here’s what he learned along the way—and what every...
Nils Leonard, acclaimed co-founder of Uncommon Creative Studio, appointed jury president of the 46th AWARD Awards
*Awards to be presented 14 August during This Way Up, Sydney.* The Australasian Writers and Art Directors (AWARD) has today announced that Nils Leonard, acclaimed co-founder of Uncommon Creative Studio, will head up this year’s AWARD Awards as jury president. Nils...
Google announced as marquee sponsor of the Australian Effie Awards
Image from L-R: Michael Rebelo (Chair, ACA), Suzana Ristevski (CMO, Google Australia & NZ), Tony Hale (CEO, ACA) *** Advertising Council Australia (ACA) has today announced Google Australia as the new marquee sponsor of the Australian Effie Awards - a partnership...
2024 Young Lions to Host ‘Roadmap to Cannes’ Masterclass | February 27
A team of 2024 Young Lions Australia winners will host a Roadmap to Cannes Masterclass on Thursday 27 February, equipping emerging media, marketing, digital, film, and PR talent with all the insights they need to secure their place at the International Festival of...
AANA Environmental Claims Code: What you need to know
By Hannah Sturrock, National Head of Engagement & DEI Lead, Advertising Council Australia. *** Big changes are coming in March 2025. The Australian Association of National Advertisers (AANA) is rolling out its new Environmental Claims Code, which means brands must be...
CPC launches best practice guide for fairer production pitches
The Commercial Producers Council (CPC) has released a best practice guide to ensure fair, transparent, and sustainable creative pitch processes for agencies, clients, and production companies. Pitches demand significant time and resources, yet industry pressures have...
Entries now open for the 2025 Australian Effie Awards
Entries for the 2025 Australian Effie Awards are now open, spotlighting the year’s most effective campaigns and the winning strategies, ideas, and teams behind them. Three new categories—Business to Business, Youth Marketing, and Performance Marketing—reflect the...
Want to take home gold? Master these 5 AWARD-winning tips
With the 46th AWARD Awards fast approaching, we sat down with Katrina Alvarez-Jarratt, Executive Creative Director at TBWA\ Sydney and AWARD Council Member, to discuss what makes a winning entry, the shifts shaping creative excellence, and the trends set to define...
AWARD School 2025 applications now open
Applications are now open for AWARD School - the ultimate hothouse for anyone passionate about creativity and ideas. The 12-week part-time program consists of weekly lectures and tutorials by some of the country’s top creatives - equipping participants with the skills...
ACA & AANA to host Inside Effectiveness 2025 in Sydney, Melbourne and Brisbane
Advertising Council Australia and the Australian Association of National Advertisers (AANA) will host Inside Effectiveness in Sydney, Melbourne, and, for the first time, Brisbane in 2025 - delivering practical insights to help brands and agencies boost their marketing...
Returning to work with optimism and a renewed focus on wellbeing
By Sarah Jones PalmerPeople Experience & Leadership Consultant & Director and Founder, The Human co As the new year unfolds, I’ve been reflecting on the return to work with colleagues, sensing a magical optimism and focus on self-care that frankly, if we...
Droga5 ANZ’s Tara Ford to lead Cannes Lions Brand Experience & Activation Jury
Droga5 ANZ’s and Accenture Song APAC’s chief creative officer Tara Ford has been named president of the Cannes Lions Brand Experience & Activation jury. The jury presidents will help benchmark excellence across the world’s very best creative and effective work. This...
AWARD School Info Night: Get a head start on your 2025 application
AWARD School’s Virtual Info Night takes place on Tuesday 4 February—giving everyone who attends a two-day head start on their 2025 application. Those who register will receive exclusive early access to this year’s application brief, before its official release on 6...
AWARD School unveils 2025 speakers and tutors
AWARD School has announced its 2025 lineup of creative heavyweights, featuring top ECDs and CDs from global creative hubs New York and Amsterdam, who’ll join Australia’s brightest minds to inspire the next wave of talent. This year’s course introduces 10 cutting-edge...
Jury Chairs announced for 2025 Young Lions Australia Competition
Advertising Council Australia (ACA) has unveiled the Jury Chairs for the 2025 Young Lions Australia Competition—five renowned industry leaders who will oversee the briefs and judging for the prestigious contest of ideas. In an industry first, ACA has joined with the...
Developing diversity: Agencies and clients unite to ‘move forward, together’
Last month, more than 80 leaders from Perth’s advertising and marketing industry gathered to tackle one of its most pressing challenges: advancing diversity, equity and inclusion (DE&I) in the workplace. Co-hosted by Advertising Council Australia and the Western...
Eight Australian jurors picked to judge Spikes Asia 2025
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2025 Jury line-up. Representing Australia on the Spikes Asia 2025 juries are: Audio & Radio, Film, Print & Publishing Hilary Badger, Executive...
Young Lions Australia 2025: The ultimate creative showdown is here
Aged 30 or under and ready to make history in Cannes? Advertising Council Australia (ACA), the national representative of Cannes Lions, has launched the 2025 Young Lions Australia Competition—the ultimate challenge for the industry's next wave of creative...
Jury nominations open for the 46th AWARD Awards
The 46th AWARD Awards are officially open for entries, and AWARD is calling on the industry’s brightest minds to join its esteemed panel of judges in 2025. APAC’s premier creative awards program celebrates excellence across advertising, design, craft, film,...