ACA to host Effie ‘The Work Behind The Work’ in Sydney and Melbourne
Dive into the strategies behind 2024's most effective ad campaigns when Advertising Council Australia hosts Effie ‘The Work Behind The Work’ in Sydney on November 19 and Melbourne on November 28. The live events bring top marketers and agency teams together to dissect...
Carbon neutrality vs net zero: What’s the right path for Australian advertising?
By Cat LongCEO & Co-founder, Trace Sustainability is no longer just a corporate checkbox; it’s a competitive necessity. With consumers prioritising eco-conscious brands, a clear commitment to net zero strengthens client relationships, enhances brand reputation,...
Spikes Asia opens for 2025 award submissions; announces series of year-round events, experiences and learning opportunities for APAC
Spikes Asia is evolving from a single event in the year to a series of bespoke and accessible regional events designed to support the needs of the industry year-round. The new offering will support everyone in the business of creative marketing, from emerging talent...
If I can see it, I can BE buy it: Why inclusion in advertising matters.
By Tracey Corbin-Matchett OAMCEO, Bus Stop Films - organiser of this year’s inaugural Disability Employment Summit In adland, we want our ads to connect consumers with the products and services we’re promoting, and ultimately part with their money, right? And creative...
Statement from ACA CEO Tony Hale
It is immensely disappointing that we still need to have this discussion. It has long been established that diversity and inclusion have been ongoing challenges for Australian advertising and if we are to ensure the long-term prosperity of the industry, we all have a...
To game or not to game? How to win over (or lose) the gaming audience
By Jacquie Garrett, Founder and CEO, GGWP Academy Gaming and esports have exploded in popularity, but is your brand tapping into their full potential? With an estimated 3.24 billion gamers worldwide, gaming is not just a niche hobby but a mainstream cultural...
BMF crowned Effective Agency of the Year at the 2024 Australian Effie Awards
BMF has been named Effective Agency of the Year at the 2024 Australian Effie Awards, scooping three golds, two silvers and one bronze for ALDI Australia; as well as one silver for Tourism Tasmania. Effective Advertiser of the Year went to ALDI, who also won the Grand...
Indigenous Business Month: Making our mark toward economic reconciliation
By Professor Shane Hearn, Founder, CultureLink Consultancy. This October, we celebrate Indigenous Business Month, a time to recognise the significant contributions of First Nations businesses to the Australian economy. Over the past decade, Indigenous enterprises have...
From manager to leader: Navigating your new role with heart and smarts
By Clinton Parr, Founder, A Lion and the Vibes *** Transitioning from managing teams and projects to leading people and agencies isn't just more of the same. The skills that got you promoted likely differ from those needed to be a great leader, especially regarding...
AWARD School 2025 ambassadors announced
AWARD School has today announced its 2025 ambassadors – a group of top graduates who’ll guide and support candidates applying for next year’s course. Fifteen creative professionals will provide a unique perspective on what it...
5 minutes with…..Kay Chong
Previously a junior strategist at TBWA/Australia, Kay Chong now travels the world as a senior global thinker for NEXT, TBWA/Worldwide. We caught up with her to chat about her international role, passion for innovation and creativity in crafting winning campaigns, and...
Q&A with Spencer O’Connor, winner, AWARD School 2024 audio brief
Congratulations on your win this year. Can you describe your initial audio concept and what inspired it? Thank you! It’s incredible to see how close the final product is to the initial concept. The idea - a radio ad for the RSPCA spotlighting the impact domestic cats...
Cannes Lions and Spikes Asia jury nominations close Friday
The deadline for submitting nominations for the 2025 Cannes Lions and Spikes Asia juries is fast approaching. Get yours in by 5:00pm AEST tomorrow, Friday 20 September. This is your chance to put forward the industry’s most creative and innovative leaders to judge the...
AWARD School to host free masterclass: ‘Get Creative Quick’: Oct 8, 6:30pm AEDT
AWARD School is hosting a free masterclass on October 8—a one-hour webinar for aspiring creatives filled with expert tips on how to crack a creative brief. Led by AWARD School Co-Chairs, Huei Yin Wong and Ryan Clayton, the interactive session will showcase top...
LIONS releases 2024 Creativity Report
The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definitive rankings today. The report sees current Campaign Brief Agency of the Year The Monkeys being named runner-up Pacific Agency of the Year and Revolver awarded...
Speakers announced for IPA Business & Agency Leadership, Melb, Oct 27-29
A stellar lineup of agency leaders, executive coaches and talent specialists has been announced for this year’s IPA Business & Agency Leadership course, taking place at Melbourne’s QT Hotel from October 27-29. The three-day residential will be led by industry...
ACA calls for 2025 Cannes Lions and Spikes Asia jury nominations
In its first role as the local representative of Cannes Lions, Advertising Council Australia has officially opened jury nominations for 2025’s Cannes Lions and Spikes Asia Festivals of Creativity. Cannes Lions takes place from 16-20 June 2025 while Spikes Asia is...
‘Sweat the small stuff’: Insights from Sweathead founder and strategy guru Mark Pollard
Last Wednesday in Sydney, ACA hosted an exclusive member-only evening with Mark Pollard - one of the global ad industry’s most respected strategists. He's renowned for his no-nonsense approach, innovative frameworks, and boundless enthusiasm for the art of good...
A new wave of B2B creativity in Australia
Robin O’ConnellSenior Content Solutions Consultant, LinkedIn *** The tides are changing in B2B marketing. Special Australia’s win at the AWARD Awards last month is testament to this — where their Shift 20 Initiative landed gold for the inaugural Best B2B Campaign. The...
45th AWARD Award winners announced!
The Monkeys Sydney, part of Accenture Song named Individual Agency of the Year The Monkeys, part of Accenture Song named Agency Network of the Year Revolver named Production Company of the Year The winners of the 45th annual AWARD Awards were announced tonight at the...
Sarah Cassell named AWARD School 2024 national top student
Sarah Cassell from Perth has been named AWARD School’s national top student for 2024. The announcement was made at The Gold Pencil Award Party, held at This Way Up at Sydney’s Museum of Contemporary Art, which celebrates the year’s best creative work and brightest new...
Anna Fawcett, Scott Nowell and Justin Drape inducted into AWARD Hall of Fame
At an exclusive black-tie ceremony held in Sydney last night, three of Australia's most celebrated creative leaders—Anna Fawcett, Scott Nowell, and Justin Drape—were inducted into the AWARD Hall of Fame. As the 22nd inductees, they join the ranks of advertising...
Decoding effectiveness in an ever-changing industry
Earlier this month, WARC, Cannes Lions and Kantar hosted an exclusive event in Sydney for senior brand and marketing leaders: "Decoding Effectiveness: Strategies for Creative Impact". The session pulled together the latest thinking, cutting-edge examples of effective...
Creative technologist Nilesh Ashra to host interactive AI workshop at This Way Up
AWARD has announced a new addition to the lineup for This Way Up: an AI-focused workshop that fosters creative collaboration and the development of ideas between creatives and media strategists. Presented by Nine, the interactive session Live Experimentation with AI:...