On March 20, ACA held its inaugural Pints With a Planner event in Perth – a relaxed after-work catch-up designed to bring creative, media, and digital strategists together.
While local creatives often connect, planners rarely get the same opportunity. This initiative, led by Callum Mackenzie (MD, Rare & ACA WA Chair) and State Manager Melissa Vella, aims to strengthen the planning community—a key focus for ACA over the past 18 months.
Bradley Scott, Head of Digital & Social Media at Moonsail, and Co-Chair, Youngbloods WA, said: “We often overthink events but sometimes, all it takes is getting people with shared experiences in a room and letting the conversation flow.
“Strategy can sometimes be the unsung hero of great creative outcomes, so it was fantastic to create a space where planners across disciplines could come together, share a drink, and strengthen the connections that help drive brilliant ideas.”
ACA’s Melissa Vella reinforced that this is just the beginning. “We’d love to see this initiative grow. If you’re a planner—or simply passionate about strategy—make sure you join us for the next one.”
Register your interest here.