On Friday 11 April 2025, the energy was high at WPP House Sydney as we unveiled the winners of the Cannes Young Lions Australia competition.
Fifteen standout teams made it to the final judging round, impressing our Executive Juries with their creativity, insight, and bold thinking. Our 2025 briefing partner, Saveful, said they left the day feeling inspired and more energised than ever in their mission to fight food waste.
Check out the 2025 winners’ work below.
Digital: Amy Morrison & Laura Murphy – M+C Saatchi with “FAST-ER FOOD”
Brief: Grow an engaged and loyal Saveful user base by driving acquisition and retention through digital channels—social, SEO, email, in-app messaging, and product enhancements. Do for meal planning what Garmin did for fitness.
Marketing: Keira Spencer & Jenney Kim – Google Australia with “Fridge First Bonus”
Brief: Develop a strategy and go-to-market plan that positions Saveful as an essential tool—not just an app—for saving money and food through smart features, partnerships, and user-driven services. Do for meal planning what Garmin did for fitness.
Media: Elizabeth Nan Tie & Tayla Orr – Nine with “#savethecrust”
Brief: Get budget-conscious home cooks to discover and download Saveful by increasing awareness and user acquisition through paid ads, influencer marketing, and media coverage—positioning it as the go-to app for saving money, food, and time. Do for meal planning what Garmin did for fitness.
PR: Annabel Begeng & Lily Lazzarotti – Thinkerbell with “The Helpful Hot Potato”
Brief: Make Saveful a credible part of everyday life for families and young adults—so using what’s in the fridge and pantry becomes second nature. Do for meal planning what Garmin did for fitness.
Film: Loz Maneschi & Lewis Clark – Cocogun with “Choose Me Again” (Click to watch).
Brief: Increase Saveful’s brand awareness and user acquisition by using video content & storytelling to educate, inspire, and drive virality.
Note: The song is original – written and performed by the entrants.
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