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AANA Environmental Claims Code: What you need to know

AANA Environmental Claims Code: What you need to know

By Hannah Sturrock, National Head of Engagement & DEI Lead, Advertising Council Australia. *** Big changes are coming in March 2025. The Australian Association of National Advertisers (AANA) is rolling out its new Environmental Claims Code, which means brands must be...

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CPC launches best practice guide for fairer production pitches

CPC launches best practice guide for fairer production pitches

The Commercial Producers Council (CPC) has released a best practice guide to ensure fair, transparent, and sustainable creative pitch processes for agencies, clients, and production companies. Pitches demand significant time and resources, yet industry pressures have...

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Entries now open for the 2025 Australian Effie Awards

Entries now open for the 2025 Australian Effie Awards

Entries for the 2025 Australian Effie Awards are now open, spotlighting the year’s most effective campaigns and the winning strategies, ideas, and teams behind them. Three new categories—Business to Business, Youth Marketing, and Performance Marketing—reflect the...

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Want to take home gold? Master these 5 AWARD-winning tips

Want to take home gold? Master these 5 AWARD-winning tips

With the 46th AWARD Awards fast approaching, we sat down with Katrina Alvarez-Jarratt, Executive Creative Director at TBWA\ Sydney and AWARD Council Member, to discuss what makes a winning entry, the shifts shaping creative excellence, and the trends set to define...

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AWARD School 2025 applications now open

AWARD School 2025 applications now open

Applications are now open for AWARD School - the ultimate hothouse for anyone passionate about creativity and ideas. The 12-week part-time program consists of weekly lectures and tutorials by some of the country’s top creatives - equipping participants with the skills...

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AWARD School unveils 2025 speakers and tutors

AWARD School unveils 2025 speakers and tutors

AWARD School has announced its 2025 lineup of creative heavyweights, featuring top ECDs and CDs from global creative hubs New York and Amsterdam, who’ll join Australia’s brightest minds to inspire the next wave of talent. This year’s course introduces 10 cutting-edge...

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Eight Australian jurors picked to judge Spikes Asia 2025

Eight Australian jurors picked to judge Spikes Asia 2025

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2025 Jury line-up. Representing Australia on the Spikes Asia 2025 juries are: Audio & Radio, Film, Print & Publishing Hilary Badger, Executive...

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Jury nominations open for the 46th AWARD Awards

Jury nominations open for the 46th AWARD Awards

The 46th AWARD Awards are officially open for entries, and AWARD is calling on the industry’s brightest minds to join its esteemed panel of judges in 2025. APAC’s premier creative awards program celebrates excellence across advertising, design, craft, film,...

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AWARD School kicks off 2025 program

AWARD School kicks off 2025 program

AWARD School, APAC’s premier course for aspiring creatives, has officially kicked off its 2025 program, introducing new course leaders in Western Australia and Queensland, 10 cutting-edge creative briefs, and an increased focus on mentorship. Now in its 41st year, the...

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The “Rainbow Dollar” myth and advertising to LGBTQ+ people

The “Rainbow Dollar” myth and advertising to LGBTQ+ people

By Hank Paul (they/them), Founder, TheyConnect. The “rainbow dollar” is often used in reference to the spending power of LGBTQ+ communities. For example, market research group LGBT-Capital estimated the value of the “rainbow dollar” in Australia was over AU$95 billion...

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