Australia has continued its winning streak on day three of the Cannes Lions International Festival of Creativity with three Lions awarded in the Media and PR categories.
VML Sydney takes home a Silver Lion in the Media category in Social Behaviour for its Legacy Lager campaign for Legacy Australia, while The Ministry for Communication & The Arts won a Bronze Lion in Breakthrough on a Budget for its Time to Live campaign on behalf of the Australian Cancer Research Foundation.
In the PR Effectiveness category, Supermassive and FINCH won a Silver Lion for the 36 Months campaign to raise the minimum age of social media. They were the only Australian winners in the PR category.
Simon Cook, CEO, LIONS, said: “Huge congratulations to all our Lion winners, whose groundbreaking work demonstrates how powerful creativity can be to transform data into insights, communications into movements, and ideas into cultural impact.”
In other news, two Australian entries were shortlisted overnight for the Cannes Sustainable Development Goals Lions – DDB Melbourne for Made By Dyslexia X Virgin DyslexicU, and FINCH for New Zealand Herpes Foundation’s The Best Place In The World To Have Herpes.
Winners of the Lions will be announced at the Award Shows taking place each evening throughout the Festival, from 16 to 20 June 2025. All the news from the festival can be found at canneslions.com/news.
Advertising Council Australia (ACA) – the peak body for Australia’s leading advertising agencies – is the official representative of the Cannes Lions International Festival of Creativity in Australia.