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Ahead of his session at IPA Campaign Planning, we asked Emotive Content CEO Simon Joyce to explain the fundamentals of ‘always on’ content strategies and what brands can do to keep up. TCC: Can you describe/define ‘always on’ to someone who’s never heard of it, or a...

Photo: MCA Liz Ann McGregor + Simon Mordent ©Brendan Read 2011 The NSW Government is calling on the state’s brightest creative talent to nominate for the 2017 NSW Creative Achievement Awards. The awards, to be held on 14 June at the Museum of Contemporary Art during...

By Stephen von Muenster, principal, DVM Law. It is evident from a casual gaze through social pages or industry commentary that brands are increasingly turning to social influencers to promote their products through online social channels, with the intent of...

By Fabio Buresti, executive planning director/partner, The Monkeys. Every time I see the call for entries every year, part of me just dies inside. You’ve got to prepare yourself mentally for the challenge ahead, because an Effie is not easy to win. Seeing how few...

By Ben Keenan, award winning copywriter and creative. The best common example of what an idea is, and why our brains like them so much, can be found in jokes. A joke is an idea. This is the second funniest joke in the world according to the UK website Chortle: A...

We took to the web to digest the most interesting recent stories on creativity, whether it’s pressure thanks to either politics, time or bad behaviour, or defying convention as Warhol did. Here they are in case you missed them. ‘Has the democratisation of distribution...

Youngbloods QLD is kicking off 2017 with the appointment of GPY&R’s Angus Whitton as this year’s chairman. Assisting him as co-chair is last year’s PR manager, Nina Clarke of Ray White Commercial. Says Whitton: “I’m very excited to begin working with the committee...

By Bryce Coombe, client partner, CHE Proximity. There’s a big difference between being an implementer of advertising strategies to someone who leads the marketing communications process. A whole step change is required in terms of not just skills and experience, but...

Nick Geoghegan, strategy consultant at eatbigfish, argues that brands and creatives can learn from budget 'bottle episodes' to turn constraint into creativity. Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The...

News Corp Australia, the official Australian representative of the Cannes Lions International Festival of Creativity, has today announced that entries for the 2017 Cannes Young Lions competition are now open. Now in its ninth year, the competition searches for the...

From a new evolution of the human body to provoking thoughts around gender equality, there’s something the country’s most impressive recent campaigns have in common: they’ve genuinely connected with people and even changed behaviour in some instances. We’ll be...

Do you know how to fully evaluate and hone effective campaigns? Can you rigorously evaluate the impact of that campaign, without falling into some classic traps of misinterpretation? Finally, are you up to speed with the tactics involved in writing up an effectiveness...

By Stephen von Muenster, principal, DVM Law. It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia? A common way for businesses to extract and use data is screen scraping.  This process can provide...

The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 38th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region. A total of 110 creatives...

Unilever’s John Broome reveals how collecting old books helps him decompress, explore and discover. TCC: What's your passion?JB: Collecting and reading old books. I have over 2,000 cluttering up the house now. TCC: Why?JB: Reading is a peaceful counter weight to the...

The Brand Agency Account Manager Sarah Kappeler (pictured) has been appointed Youngbloods WA's 2017 President. Kappeler's appointment kicks off 2017 alongside a fresh calendar of events, a new committee and reinvigorated focus on networking and education. This year...

By Tony Hale, CEO, The Communications Council. The advertising industry is full of incredible journeys. I’m not talking about the consumer journey that you all work so hard every day to understand, map, intercept and influence, but the stellar career paths that take...

We quizzed UM chief strategy officer Sophie Price on how evolving ideas, purpose-led brands and balancing short-term effects with long-term fame are crucial for success in media today. TCC: How have ideas evolved in the digital/experience economy? SP: Consumers, once...

Creative thinking concept. A light bulb representing an idea or solution on top of a pile of discarded crumpled paper representing attempts to reach the idea / solution.[/caption]Award winning creative director and author Steve Harrison reveals that there's more to...

We put this million dollar question to three of the industry’s leading media strategists to get to the bottom of how to define - and land on - a good strategy. Jordan Price, executive planning director, BWM Dentsu: “The measure of good strategy is not under the...

Creative director and author Steve Harrison reveals the impact and importance of not just a good headline, but a headline in the first place. At the 2016 D&AD Awards, the judges gave precious Pencils for Best Writing for Advertising and Best Press to ads with no...

DT strategists, Alex Wood and Jack Deacon, report back with nine key insights from the most thought provoking sessions at the recent Pause Fest, held across Melbourne. 1. Ambiguity We spend a considerable amount of time in boardrooms convincing people that we know...