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Alcohol advertising in line with community standards

Alcohol advertising in line with community standards

New research has found that rulings under the ABAC Responsible Alcohol Marketing Code over the past three years are in-line with community standards. Colmar Brunton Social Research has updated research undertaken in 2013, conducting a series of six focus groups and...

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Performance pressure: arts companies need to lift their game

Performance pressure: arts companies need to lift their game

by Andrew Baxter, CEO, Publicis Worldwide Australia. Some of the most inspiring creativity we see each year comes from the world’s leading theatre, dance and opera companies, as well as orchestras and art galleries. Yet there’s a marketing dichotomy taking place. For...

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7 Minute Mentors: Tommy McCubbin, CHE Proximity

7 Minute Mentors: Tommy McCubbin, CHE Proximity

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity group creative director Tommy McCubbin shares why he got into advertising and what he looks for in a team member. TCC: Why advertising as a career? TM: Because when I was...

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7 Minute Mentors: Jayne Brady, AJF Partnership

7 Minute Mentors: Jayne Brady, AJF Partnership

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, AJF Partnership head of client services Jayne Brady shares how important it is to take risks and never stop asking questions. TCC: Why advertising as a career? JB: I always wanted to...

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The changing face of brands

The changing face of brands

By Andrew McCowan, strategy and insights consultant. We live in an era of branding – to the point that we are individually encouraged to have a “personal brand” that we market and manage through the social media space and beyond. People frequently discuss “the brand”...

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From AWARD School to 30 under 30: Kiah Nicholas, Host

From AWARD School to 30 under 30: Kiah Nicholas, Host

Host copywriter Kiah Nicholas is an achiever if there ever was one. She has gone from being an AWARD School Top 10 student in 2014 to being a tutor for the 2017 class - and was recently named a winner in B&T's 30 Under 30. We caught up with her about her...

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The strategic planner’s ultimate reading guide

The strategic planner’s ultimate reading guide

M&C Saatchi chief strategy officer Justin Graham shares his recommended reads to inspire next level commercial creativity. 1. Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of Inspiration. By Ed Catmull, president of Pixar Animation and...

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7 Minute Mentors: Anita Deutsch-Burley, McCann

7 Minute Mentors: Anita Deutsch-Burley, McCann

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann general manager Anita Deutsch-Burley describes how being a science and maths nerd, plus being fascinated by psychology, has fueled where she is today. TCC: Why advertising as a...

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7 Minute Mentors: Mike Napolitano, TBWA

7 Minute Mentors: Mike Napolitano, TBWA

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, TBWA managing director Mike Napolitano reveals how co-creating ideas that can make people think differently is the best part of his job. TCC: Why advertising as a career? MN: I have...

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My Journey: Bryan Wilmot, senior strategist, Leo Burnett

My Journey: Bryan Wilmot, senior strategist, Leo Burnett

Meet Bryan Wilmot, senior strategist at Leo Burnett Sydney and a B&T 30 Under 30 star who we are proud to call a graduate of our IPA Campaign Planning course in 2016 and Strategic Planning Principles in 2013. TCC: How long have you been in the...

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From AWARD School to 30 under 30: Chloe Saintilan, TBWA

From AWARD School to 30 under 30: Chloe Saintilan, TBWA

TBWA Sydney creative Chloe Saintilan has come a long way since she completed AWARD School in 2014. Not only has she now shifted sides from student to tutor, but she was recently named a winner in B&T's 30 Under 30. She talks to The Communications Council...

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7 Minute Mentors: David Phillips, McCann

7 Minute Mentors: David Phillips, McCann

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann head of strategy and media Dave Phillips shares the value of remembering everyone's name and spending more time with clients than colleagues. TCC: Why advertising as a career? DP:...

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7 Minute Mentors: Adrian Mills, McCann

7 Minute Mentors: Adrian Mills, McCann

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne managing director Adrian Mills divulges his love of Powerpoint and that time he fell off a roof. TCC: Why advertising as a career? AM: It allows me to indulge my passion...

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Business strategy – the easy path or the hard path?

Business strategy – the easy path or the hard path?

By Carl Moggridge, head of strategy, Edelman Australia. Undoubtedly, in all its forms, advertising still works. It’s still a fundamental driver of growth and an integral part of the economy. However, across the pond in the US, The Association of National...

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7 Minute Mentors: Elizabeth Geor, CHE Proximity

7 Minute Mentors: Elizabeth Geor, CHE Proximity

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity director of experience Elizabeth Geor reveals how she fell into advertising by mistake after starting out in law. TCC: Why advertising as a career? EG: To be honest, it was...

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7 Minute Mentors: Jordan Price, BWM Dentsu

7 Minute Mentors: Jordan Price, BWM Dentsu

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, BWM Dentsu head of strategy Jordan Price shares why resourcefulness, relentlessness and restlessness will take you far. TCC: Why advertising as a career? JP: Serendipity. I started my...

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7 Minute Mentors: Sarah Bailey, Mr Smith

7 Minute Mentors: Sarah Bailey, Mr Smith

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Mr Smith partner and business director Sarah Bailey shares why, among other things, leadership, organisation and empathy are key for a successful career in advertising. TCC: Why...

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