AWARD School appoints Karen Ferry as NSW school head
Karen Ferry, senior copywriter of Leo Burnett, has been appointed NSW AWARD school head alongside Brendan Willenberg, creative director of Clemenger BBDO. Karen joined Leo Burnett in 2016, as a senior copywriter. Her career spans 11 years, acquiring over 70...
Embracing play to develop creative mindset – Michael Fearne
* LEGO® Serious Play® expert, Michael Fearne to speak at upcoming IPA Strategic Planning Course: “Changing Perspectives”* Joining Fearne straight from the UK are strategist Mark “HERDmeister” Earls, and effectiveness expert Peter Field* Final chance to register for...
Peter Field: Short-termism is undermining long-term success in advertising
Ahead of his much-anticipated return to Australia, UK's Godfather of Effectiveness Peter Field is on a mission to break Aussie brands out of their short-term thinking. OPINION: I hate to be the bearer of bad news, but if you listen to everything that is said these...
“Our linear, siloed approach to strategy has now become irrelevant” – Alex Wood, Strategy Director, AKQA Melbourne
What are the challenges facing CEOs today? And how can strategists stay ahead of the curve? AKQA Melbourne's Strategy Director and AdSchool course presenter Alex Wood shares his insights and how you can benefit from the new eight week course. For the first time in...
Mental availability – does your brand have it?
Ahead of her guest appearance at our 'Marketing Effectiveness on Trial' Summit, Ehrenberg-Bass Institute’s Associate Professor Rachel Kennedy explains the role of mental availability in driving brand success. To delve into how advertising works, it is useful to tap...
Mark Earls and Peter Field set to take centre stage at 2017 IPA Strategic Planning Course “Changing Perspectives”
The Communications Council is pleased to announce award-winning writer and strategist Mark Earls (aka HERDmeister) and prolific UK author and effectiveness expert Peter Field as special guests at this year’s IPA Strategic Planning Course, to be held in Sydney (27-29...
My Journey: Jamie Parfitt, senior strategic planner, CX Agency Lavender
Senior strategic planner and AdSchool Digital Strategy & Experience Design graduate, Jamie Parfitt shares his main sources of inspiration, the one book he urges everyone to read, and how the AdSchool course led to his new role in experience design. TCC: How long...
Seven tips for breaking into strategy roles
Ever considered transitioning into a strategy role but doubted yourself or didn't know how? Head of Innovation at Host/Havas Australia and AdSchool course presenter, Bohdi Lewis, says there is a shortage of hybrid strategists in Australia, making it the perfect time...
Tom Lawrence crowned 2017 AWARD School National Top Student
Tom Lawrence (second from left) from NSW has been awarded Australia's Top Student at the 2017 AWARD School National Announcement, which was held at The Dolphin Hotel in Sydney on Monday night (7 August). In an AWARD School-first, Tom wins a once in a lifetime trip to...
Godfathers of Effectiveness Les Binet and Peter Field put ‘Marketing Effectiveness on Trial’ at national summits
Effectiveness in the digital era will be top of the agenda this year, as The Communications Council welcomes a stellar line-up of industry heavyweights, including the world’s leading authorities in marketing effectiveness Les Binet and Peter Field, to Australia for a...
Award Creative Leadership course back by popular demand
Following the overwhelming success of last year’s sell-out event in Sydney, The Communications Council is proud to announce the return of the AWARD Creative Leadership Course in Melbourne, for the first time. Exclusive only to The Communications Council corporate...
AWARD School WA announces 2017 Top Students
Luke Williams has been awarded Top Student at the Western Australia 2017 AWARD School graduation ceremony, which took place at Showcase Gallery - North Metropolitan TAFE in Perth on Friday night (28 July). He is now in the running for Top Student at the National AWARD...
My Journey: Camilla Stapley, group account director, TBWA Sydney
TBWA Sydney group account director and AdSchool Digital Strategy & Experience Design graduate Camilla Stapley says she fell into the industry by accident (originally wanting to be a chef) but after completing the AdSchool Digital Strategy course and reaching some...
AWARD School SA announces 2017 Top Students
Layla Firth has been awarded Top Student at the South Australia 2017 AWARD School graduation ceremony, which took place at The Austral Hotel in Adelaide on Thursday night (27 July). She is now in the running for Top Student at the National AWARD School Competition,...
AWARD School VIC announces 2017 Top Students
Jesse Young (left) has been awarded Top Student at Victoria’s 2017 AWARD School graduation ceremony, which took place at Smart Artz Gallery in Melbourne on Wednesday night (26 July). Jesse was tutored by: James Willis, Kieran Moroney, Aaron Pepper, Jake Barrow of Y&R;...
AWARD School NSW announces 2017 Top Students
Tom Lawrence has been awarded Top Student at the NSW 2017 AWARD School graduation ceremony, which took place at The Rawson Room (Bar 100) in Sydney on Tuesday night (25 July). Tom was tutored by agency groups: Jerome Gaslain, Oskar Westerdal and Rene Schultz from BWM...
Embracing new technology while understanding human motivation: Q&A with Harry Steinhart & Ivan Schneiders, Leo Burnett Melbourne
Ahead of next week's AdSchool Digital Strategy & Experience course, we chat to presenters Harry Steinhart and Ivan Schneiders of Leo Burnett Melbourne about customer centred design, the creative process, and combining tech and creativity for the ultimate human...
AWARD School QLD announces 2017 Top Students
Jackie Elliott has been awarded Top Student at the Queensland 2017 AWARD School graduation ceremony, which took place at The Gunshop Cafe in Brisbane on Wednesday night (19 July). Jackie is now in the running for Top Student at the National AWARD School Competition,...
AWARD School announces international ‘Super Jury’ to select winner of NYC trip to meet David Droga
The Australasian Writers and Art Directors Association (AWARD) has today announced an international ‘Super Jury’ to select the Top Student in the National AWARD School Competition, with the winner offered a once in a lifetime opportunity to meet David Droga in NYC....
“Be thinkers, drop the digital”: Rob Hudson, Managing Director, Clemenger BBDO Brisbane
Clemenger Brisbane Managing Director and AdSchool Digital Strategy presenter Rob Hudson has worked in digital marketing for 26 years but says there is no such thing as a 'digital expert'. So, what's his advice to the next generation? Find out in this...
Mike Spirkovski appointed AWARD chair as Wilf Sweetland steps down
Mike Spirkovski, national chief creative officer at Saatchi & Saatchi Australia, has been appointed chair of the Australasian Writers and Art Directors Association (AWARD), taking on the role from Wilf Sweetland who steps down after seven years on the Committee...
“How my career moved forward as a mother and a creative”: AWARD School alumni Kirsty Gavin
AWARD School alumni and creative director at Host Sydney Kirsty Gavin says juggling motherhood and career is all about backing yourself and debunking your own doubts. TCC: How many years has it been since you did AWARD School? KG: 14 years ago TCC: What have been your...
Make the leap: Aimee Buchanan, OMD Australia
IPA Business & Agency Leadership Sydney co-chair and OMD Australia CEO Aimee Buchanan discusses how she transitioned from being "a great number two" to industry and business leader. TCC: When you started out in the industry, did you always know you wanted to...
2017 Australian Effie Awards announce 97 finalists in round one
Following a rigorous round of online judging by 125 industry experts, The Communications Council announces 97 finalists from 34 agencies have made it into round two of the Australian Effie Awards. Finalists now compete for effectiveness awards across 24 categories,...