What are the challenges facing CEOs today? And how can strategists stay ahead of the curve? AKQA Melbourne’s Strategy Director and AdSchool course presenter Alex Wood shares his insights and how you can benefit from the new eight week course.

For the first time in history, the world’s leading experts on accelerating technology are consistently finding themselves too conservative in their predictions about the future of technology.

Change is nothing new, but the pace of change is accelerating. Consequently, our linear, siloed approach to strategy has now become irrelevant.

To meet the challenges facing CEOs today – the frightening pace of technology, increasing customer expectations and measuring impact – strategists must learn to:

1. Expand their thinking;

2. Look beyond the brief; and

3. Embrace ‘iterative problem solving’ to create experiences, products and services that challenge conventional thinking.

The Strategic Planning Extended Skills course is about making these better decisions.

This course will push strategists to think bigger; to find the non-obvious answer, and empower you with tools, business models and techniques to make better decisions that helps you build the future with clients.

Over eight weeks, course participants will learn about:

  • Business strategy;
  • Branding;
  • The changing face of brands;
  • Consumer segmentation;
  • Understanding people and changing behaviour; and
  • Communications planning without paid media.

Opening up a world of new possibilities and opportunities while equipping marketers to make better decisions with more confidence and knowledge, are course outcomes. 

Who is the course for?

Experienced planners, researchers, marketing, account people and brand managers.