Wednesday 13 September 2017

Marketing Effectiveness on Trial /Sydney 31 August 2017

What’s baked and what’s faked

Top of our agenda throughout August and September was delivering effectiveness in the digital era, so much so, Sydney, Melbourne and Perth welcomed a stellar line-up of industry heavyweights. The Communications Council was at The Sydney event and caught all the action, from speakers

  • Les Binet – Head of Effectiveness, Adam&Eve, DDB London
  • Peter Field – Director, Peter Field Consulting
  • Rachel Kennedy – Associate Professor and Associate Director, Ehrenberg-Bass
  • Karen Nelson-Field – Professor, Founder Media Intelligence Co.
  • Mark Earls – Herdmeister, Herd Consultancy.

Relive their presentations with our special content release of these Sydney Effectiveness Summit talks.

Disclaimer: the presenter slide decks were not available for publishing.

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