The emerging trends in shopper behaviour
Shopper Marketing doesn’t have to remain a mystery. Understanding the difference between a consumer and a shopper, the triggers to buy and shopping behaviour throughout the path to purchase, can turn any good business manager into a shopper marketer. Here, shopper...
Digital strategists join forces to present AdSchool course
Two of the most respected strategists and innovators in the industry are joining forces to deliver the upcoming AdSchool Digital Strategy & Experience Design course, to be held in Sydney from October 3. With previous digital roles at Razorfish, Sage Pay, Universal...
5 minutes with … AWARD School 2018 graduate and cartoonist Andrew Fyfe
AWARD school attracts people from all walks of life. This week, we chat to Former Hey Hey it’s Saturday cartoonist Andrew Fyfe who applied to AWARD School to upskill in the adland creative space. TCC: What made you apply to AWARD school? I’ve worked on the...
“Absorb everything you can” – Edward King, 2018 AWARD School winner
Before heading off for a trip of a lifetime to Facebook HQ, 2018 Top Student Edward King from Queensland reflected on his time at AWARD School and opened up about overcoming self-doubt. Why did you apply to AWARD School? I just really wanted to grow as a creative, and...
ABAC webinar: 5 key takeaways for alcohol marketers and advertisers
Last month, ABAC held its annual industry briefing on alcohol marketing and advertising guidelines in webinar format for the first time, with strong participation from the sector. The briefings, which are available to all marketers of alcohol products including PR...
Mark Ritson: Effective marketing begins with less strategy and more media
There is no higher award in marketing or media than an Effie. Despite an almost endless stream of industry galas to attend and gongs to collect, a Gold Effie is the prize anyone of substance aspires to win. There usually aren’t many handed out each year and, as the...
2018 Effie Award Winners Announced
CHE Proximity named Effective Agency of the YearHost/Havas awarded Grand Effie for “How transforming the Defence Force’s approach to recruitment delivered record returns” - Defence Force Recruitment10 Gold Effies awarded overallALDI Australia awarded The Effective...
Myles Pollard on career, confidence and life after McLeod’s Daughters
AdSchool Art of Persuasion lecturer, Myles Pollard, secured his spot in the hearts of millions of people around the world as Nick Ryan in the hugely popular McLeod’s Daughters. But, the WA actor is not one to rest on his laurels. He chats to Comms Council about his...
IPA Strategic Planning Meet your Speakers series: Martin Weigel
Ahead of the IPA Strategic Planning Residential this September we asked some of our speakers to tell us 3 things that people may not know about them … and their responses are sure to surprise you! SpeakerMartin Weigel, Head of Planning, Wieden+Kennedy Amsterdam My...
IPA Strategic Planning Meet your Speakers series: Melina Hamilton
Ahead of the IPA Strategic Planning Residential this September we asked some of our speakers to tell us 3 things that people may not know about them … and their responses are sure to surprise you! SpeakerMelina Hamilton, Strategy Director - Experiences, AnalogFolk My...
From ‘polymaths’ to ‘the AC/DC school of strategy’: Daily topics and guest speakers at this year’s IPA Strategic Planning revealed
The Communications Council is pleased to announce the speaker line-up, and their session topics, for the 2018 IPA Strategic Planning Course to be held over three intensive days this September 2-4. Left to right: Martin Weigel, head of planning, W+K, Amsterdam; David...
IPA Strategic Planning Meet your Speakers series: Tom Donald
Ahead of the IPA Strategic Planning Residential this September we asked some of our speakers to tell us 3 things that people may not know about them … and their responses are sure to surprise you! Speaker Tom Donald, Head of Strategy, Re Brand Consultancy My session...
Isobar’s associate creative director Emma Park on the art of fearless writing
Ahead of the popular AdSchool Fearless Writing for the Digital Age course in September, the Comms Council spoke to the talented Emma Park, Melbourne presenter and Isobar’s Associate Creative Director, on the key to great writing, the ‘captive audience’ and the...
‘Outstanding success’ at this year’s Cannes Download screenings
More than 300 people from the advertising industry attended the 2018 Cannes Download special screening and panel discussion, held at Chauvel Cinema in Sydney and Palace Como in Melbourne in August.Curated by the APG, AMG and AWARD, the Cannes Download screening...
“A starburst of planning inspo” – Strategy Director Erin Core on work and life after the IPA Strategic Planning course
Clemenger Brisbane Strategy Director Erin Core started her media career in TV production before moving across to the advertising world, where she has worked for over a decade. In 2017, she completed the popular IPA Strategic Planning Residential - which she describes...
Registrations Now Open for ‘Must Do’ Responsible Alcohol Marketing Webinar – Live @ 23 August 2-3pm
The ABAC Management Committee and TCC invite you to ABAC's annual briefing on responsible alcohol marketing in Australia, to be webcast live on 23 August 2-3pm. This free of charge webinar is an essential event for any advertising, PR or media agencies who work with...
AWARD School 2018 State Top Students Announced
The Top Students of 2018 AWARD School in each state were revealed on Thursday night (26 July) in a celebration of emerging talent at graduation ceremonies held in capital cities around the country. This year the AWARD School theme was ‘Big Ideas For a Big Future’ and...
W+K Amsterdam’s Martin Weigel is confirmed as guest speaker at 2018 IPA Strategic Planning Residential
W+K Amsterdam’s Martin Weigel is confirmed as guest speaker at 2018 IPA Strategic Planning Residential. Wieden+Kennedy Amsterdam head of planning Martin Weigel will present his ‘case for chaos’ as guest speaker at this year’s IPA Strategic Planning course, to be held...
Nobody Knows Anything. Including Me.
The legendary screenwriter William Goldman once wrote about the Hollywood movie-making process that “Nobody knows anything.” The context for the quote was a studio system chock-full of giant egos, unsubstantiated opinions and my-way-or-the-highway judgement calls. A...
Youngbloods Victoria Makes Its Mark With Successful Speed Mentoring Event
What do you get when you put 80 young-guns of the communications industry in the room with 40 desks, 80 chairs, 10 cases of beer and 40 industry leaders? You get the inaugural Youngbloods speed mentoring event. Youngbloods is an industry body for anyone working in...
Why ‘generalist’ is no longer a dirty word – insights from chief strategy officer Angela Morris and chief strategy integration officer Kate Smither
From T shaped planners to the rise of the generalist. The increasing risk of “Google Planning”. Top tips for staying curious, inspired and well-informed. All this and more in our exclusive Q&A with IPA Strategic Planning course chair Angela Morris (JWT), and...
“Every day we are a different kind of expert” – One Green Bean SAM, Abbey Wirth, on working in a PR agency
What’s it like to work at a PR agency? We asked AdSchool grad and Senior Account Manager at One Green Bean, Abbey Wirth, about her path to agency life, what her job entails and how she stays motivated and inspired. TCC: How long have you been in the industry and in...
Why I was drawn to advertising – Q&A with Business graduate Zac Kelly
Account Coordinator Zac Kelly studied Business at RMIT but has always been drawn to creativity and ideas. It wasn’t long before he realised a career in advertising was a natural fit. We recently caught up with Zac to chat about agency life, why he pursued AdSchool,...
2018 Australian Effie Awards Announce 97 Finalists in Round One
Following a rigorous round of online judging by 120 industry experts, The Communications Council announces 97 finalists from 36 agencies on behalf of 45 clients have made it into round two of the Australian Effie Awards. Finalists now compete for effectiveness awards...