Ahead of the IPA Strategic Planning Residential this September we asked some of our speakers to tell us 3 things that people may not know about them … and their responses are sure to surprise you!
Speaker
Melina Hamilton, Strategy Director – Experiences, AnalogFolk
My session is on:
CX, UX & Channel – a new customer engagement approach that bypasses buzzwords and homogenised brand experiences.
Three things that people might not know about me …
- 1. People may not know that I’m a qualified florist. This is part of my retirement plan to get away from a desk and back to nature while staying connected to people’s stories and life moments.
- 2. I spent a year rebranding and refurbing pubs and bars when I lived in the UK. I learned that a good cup of tea can win favours on a construction site.
- 3. Finally, I almost chose a career in photography but then design seemed to offer more commercial opportunities. Eventually, it became a path towards strategy.
About the IPA Strategic Planning Course
Planning in a Post Specialist Era: This three-day residential course aims to define the new era of strategy and showcase the knowledge and skills that planners need to think in an agile, flexible and influential way.
The course is recommended for strategic planners, account managers and brand managers with at least five years experience.
SYDNEY
3 Day Residential
Date: 2-4 September 2018
Venue: Ovolo Hotel, Woolloomooloo Sydney
Corporate member: $3,300 per person (including GST)
Non-member: $5,500 (including GST)