Victors crowned at Battle of Big Thinking 2019
They came, they argued, they conquered! Some of Sydney's brightest minds and sharpest wits fought it out last night, Tuesday 4 June, at the Battle of Big Thinking (BOBT), under the lights of the Vivid Sydney festival. Presented by the Communications Council's Account...
Youngbloods Australia emerges as committees unite
For the first time ever, Youngbloods committees of NSW, VIC, WA and QLD have unified under a national platform and have relaunched with a new identity. Representing the “young blood” in the industry, Youngbloods is a collective of Australian advertising professionals...
Inspiring presentations wow Sydney crowd at Work Behind the Work, as Melbourne prepares for tonight’s event
Last night AWARD presented its Work Behind the Work event to a sell-out crowd in Sydney. AWARD Work behind the WorkHosted by sponsor Facebook, the event brought the industry an exclusive behind-the-scenes look into some of Australia's finest creative campaigns and the...
Cam Blackley appointed AWARD Chair as Mike Spirkovski steps down
The Communications Council is pleased to announce Cam Blackley, Chief Creative Officer at M&C Saatchi, as Chair of the Australasian Writers and Art Directors Association (AWARD). He takes on the role from Saatchi & Saatchi CCO Mike Spirkovski who steps down...
40th AWARD Awards winners announced
A record number of 58 gold pencils awarded at the 40th AWARD Awards. View a full list of winners here The winners of the 40th annual AWARD Awards were announced last night in celebration of the most outstanding creative communications work in the Asia Pacific region....
Food for Thought: The AWARD School Live Brief
AWARD School 2018 Live Brief winner, Phoebe Sloane worked alongside Facebook and food rescue organisation OzHarvest to bring her idea to life. From pen to production, Phoebe shares her experience of the process and what it was like to work with some of the industry’s...
The Communications Council partners with Little Black Book to give members access to global publication, global award show & Cannes event
The partnership with LBB [lbbonline.com] will earmark The Communications Council (TCC) and Commercial Producers Council (CPC) members to the world and provide access to a global advertising audience and bespoke marketing tools for an exclusive discount. LBB will be...
“Has trust left the building?” APG Presents: Battle of Big Thinking 2019
Trust has been linked to every business and every kind of human emotion. But how does it connect to modern life? Is it tangible? Is it intangible? Does it live in institutions, in people, in leaders, in brands? Or is it up to every individual to decide? And is...
“We have to champion instinct once more” – Leo Premutico, co- Founder and Chief Creative Officer at Johannes Leonardo
Ahead of his brief return to Australian adland, creative export Leo Premutico took some time to chat with TCC about his AWARD tour, his thoughts on Australian creative and its biggest strengths, and the one thing that the industry has neglected. Read the full...
Linh Diep to chair revamped Youngbloods QLD Committee
Youngbloods QLD has announced its 12 committee members for 2019. Linh Diep will serve as chair of the committee, supported by a group of new and enthusiastic members. Says Diep: “We’re excited to put on a host of events this year, spearheaded by our committee of fresh...
MFA and TCC announce Advertising Industry Labour Agreement to meet key skills shortages in industry
The Media Federation of Australia (MFA) and The Communications Council (TCC) today welcomed the introduction of a five-year Advertising Industry Labour Agreement to cover key skill shortages in the Australian advertising sector that cannot be filled despite the...
AWARD announces daily co-chairs for 2019 AWARD Creative Leadership
Warren Brown back as Course Chair; Leo Premutico confirmed as international guest speaker. 3-day residential course to run in Sydney from 14-16 April 2019; member registrations now open Back for a fourth year, The Communications Council and AWARD are pleased to...
“This is the one you want to tell your kids about” – Christina Aventi on the impact of positive change
As advertisers, we’re all trying to make better choices. That’s why the Effies Committee has expanded the ‘Positive Change’ category to celebrate work that is making a contribution to society, people or the planet. The updated category will now incorporate campaigns...
AWARD School announces ‘Class of 2019’
AWARD School is pleased to welcome its class of 2019, following an overwhelming response to the call for applications and a rigorous judging process. In 2019, AWARD School received 518 applications, of which 216 were successful. This represents an 11 per cent increase...
“Placing emphasis on the fundamentals has never been more essential” – Brigitte Bayard
Recently appointed Planning Director at Clemenger BBDO Melbourne, Brigitte Bayard recognises the importance of innovation and effectiveness in brand strategy, and has helped clients take ideas to market with a view to long-term brand health. This week, The Comms...
AMG Goes Hunting for 2019 – Brand, Trust and Fyre Festival!
Last Thursday, beneath the glass atrium of McCann Sydney, agency leaders came together to discuss “the one thing to get right in 2019”. Led by host and moderator Nicole Taylor (CEO, McCann Australia) the panel discussion covered a range of industry issues, from the...
Managing culture through transformation – DDB Melbourne MD Kate Sterling
In this guest post, DDB Melbourne managing director Kate Sterling shares her experience around the importance of holding on tight to culture. As businesses embark on their mission to reposition to remain relevant, many seem to be forgetting about the one thing that...
‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study
In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into what makes Australian marketing campaigns effective. Mr Field has partnered...
Kate Smither and Ben Hourahine appointed APG Co-Chairs
Kate Smither, Chief Strategy Integration Officer at Publicis Communications, and Ben Hourahine, Partner / Strategy Partner at AnalogFolk, have been appointed co-Chairs of The Communications Council’s Account Planning Group (APG). They take the reins from Angela...
How to have a something-life crisis – by Josie Burns
Grow up in the country. Discover commercial radio is a degree. Find out that copywriting is a job and AWARD School is a thing. Stop using ‘Ps get degrees’ as a mantra. Learn about self-actualisation in buyer psych subject. Finish uni. Get a job at a commercial radio...
AWARD School ‘Where Are They Now’: 2018 Victorian alumni Isabel Evans
Isabel Evans landed her dream job as a copywriter right off the back of AWARD School. She tells us about her new role and her course experience. TCC: What were you doing before you applied for AWARD school? IE: I had just made the move over from Adelaide and was...
Leo Premutico appointed Chair of Judges for 40th AWARD Awards
The Australasian Writers and Art Directors Association (AWARD) is pleased to announce Leo Premutico, co-Founder and Chief Creative Officer at Johannes Leonardo, has been appointed Chair of Judges for the 40th AWARD Awards. After a string of early career successes,...
“A strong brand is a superpower for growth” – Fran Clayton, chief strategy officer, McCann Australia Fran Clayton
Increasingly, marketing science points to the importance of brand in driving sustainable growth over time. In recognition of this, Effies Australia has introduced a new category in 2019 to showcase campaigns that have measurably impacted brand health. McCann Australia...
110 Strong Jury to judge 40th AWARD Awards
The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 40th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region. A total of 110 creatives...