2011
How NAB’s break up changed banking in a single day
Agency
Client
NAB
Silver
Financial Services
Bronze
Most Original Thinking
2011
How Canon EOS grew market dominance by selling inspiration
Agency
Client
Canon
Silver
Other Consumer Goods
Bronze
Return on Investment
2011
Over Beer? How CC became the fastest growing alcohol trademark in the country
Agency
Client
Beam Suntory
Silver
Beverages
2011
How the return of the real bakery led to the return of more customers
Agency
Client
Bakers Delight
Silver
Food
2011
How advertising moved Carnation from ‘old fashioned’ to ‘on trend’
Agency
Client
Nestle
Silver
Food
2011
How eBay Sparked Australia’s First Cyber Christmas
Agency
Client
eBay Australia & New Zealand
Bronze
Small Budget (Between $500K - $1 Million)
2011
How Carlton Mid became a Queensland local.
Agency
Client
Carlton & United Breweries
Bronze
Most Original Thinking
2011
carecareers
Agency
Client
Australian Government - National Disability Services
Bronze
Government, Corporate and Social Services
Bronze
Best State Campaign
2011
Money won’t make you happy. But being happy can make you money.
Agency
Client
Bankwest
Bronze
Long Term Effects
2011
How advertising helped take the fear out of foster care
Agency
Client
Australian Government - Department of Community Services
Bronze
Government, Corporate and Social Services
2011
The Extraordinarily Effective Taxi Ride
Agency
Client
Tourism Western Australia
Bronze
Travel, Leisure & Media
2011
How hiding a restaurant proved that Yellow Pages worked better than ever – The Hidden Pizza Restaurant
Client
Yellow Pages Australia
Bronze
Travel, Leisure & Media
2011
How a ‘functional family’ injected relevance back into the fixedline home phone
Client
Telstra
Bronze
Other Services
Bronze
New Product or Service
2011
Creating value in our advice from the inside out
Agency
Client
Commonwealth Bank
Bronze
Financial Services
2011
Commonwealth Bank Home Seeker
Agency
Client
Commonwealth Bank
Bronze
Financial Services
Bronze
Small Budget (Under $500K)
2011
How Getting in the Buff gave M&M’s the Chance to Show their True Colours
Agency
Client
MARS Australia
Bronze
Confectionery & Snacks
2011
Starburst: A near-death experience
Agency
Client
The Wrigley Company
Bronze
Confectionery & Snacks
2010
The Great Christmas Gift Wrapping Swindle
Agency
Client
Football Federation Australia
Gold
Most Original Thinking
Gold
Small Budget (Under $500K)
2010
How a little ‘Hope, Love and Courage’ revitalised one of Australia’s longest standing Charity fundraisers.
Agency
Client
McDonald's Australia
Client
Ronald McDonald House Charities (RMHC) Australia
Gold
Small Budget (Between $500K - $1 Million)
Bronze
Government, Corporate and Social Services
2010
Dark Side of Tanning
Agency
Client
Cancer Institute NSW
Gold
Government, Corporate and Social Services
2010
UV Triplegard’s case for avoiding the sea of sameness
Agency
Client
Valeant Pharmaceuticals
Gold
Healthcare
2010
‘Dry Dreams’ – “How liberating Gen Y’ers useless dreams made the fickle commit”
Client
CUB
Gold
Beverages
2010
Fading brand legend gets FUICed and wins 9.5% growth
Agency
Client
Farmers Union
Gold
Beverages
Silver
Small Budget (Under $500K)
2010
The burgers aren’t better at Hungry Jack’s!
Agency
Client
McDonald's Australia
Gold
New Product or Service
Silver
Food, Confectionery & Snacks
2010
How the Ministry of Muffins revived the fortunes of Little Bites of Cake
Agency
Client
George Weston Foods
Gold
Food, Confectionery & Snacks
2010
How Allen’s Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies
Agency
Client
Nestle
The Grand Effie
Gold
Food, Confectionery & Snacks
2010
Player – The launch of the new name in racing and sports betting
Agency
Client
Racing and Wagering WA
Silver
Small Budget (Between $500K - $1 Million)
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