2014
100 Day Challenge
Agency
Client
Victorian Responsible Gambling Foundation
Bronze
Government, Corporate and Social Services
Bronze
Most Original Thinking
2014
How thinly cut stopped the chippy slap
Agency
Client
The Smith's Snackfood Company
Bronze
Confectionery & Snacks
2013
Car Creation
Agency
Client
NRMA Insurance
The Grand Effie
Gold
Other Services
Gold
Best State Campaign
Silver
Return on Investment
2013
Shaking up the category and winning
Agency
Client
Hungry Jack's
Gold
Retail/Etail
Gold
Food
Gold
Return on Investment
Gold
Most Original Thinking
Gold
Small Budget (Under $500K)
Silver
Digital Platforms
2013
The Overstay Checkout: Overstay you’re welcome
Agency
Client
Art Series Hotels
Gold
Most Original Thinking
Silver
Travel, Leisure & Media
Bronze
Small Budget (Under $500K)
2013
Overcoming “It won’t happen to me”
Agency
Client
NSW Rural Fire Service
Silver
Best State Campaign
2013
Dumb Ways to Die
Agency
Client
Metro Trains
Silver
Small Budget (Under $500K)
Bronze
Best State Campaign
Bronze
Short Term Effects
2013
The Kiwi Skeptics: How Branded Content Sold Seats
Agency
Client
Air New Zealand
Silver
Travel, Leisure & Media
2013
Grazed on Greatness
Agency
Client
MJ Bale
Silver
Other Consumer Goods
Bronze
Return on Investment
2013
Devils’ Cut: Launching a new bourbon as effective as hell
Agency
Client
Beam Suntory
Bronze
New Product or Service
2013
Nothing Beats the power of Black and White
Agency
Client
Beiersdorf
Bronze
New Product or Service
2013
Taronga Zoo – Ensuring Wildlife Thrive, Not Just Survive.
Agency
Client
Taronga Conservation Society
Bronze
Best State Campaign
2013
Getting John West to Change its Tuna
Client
Greenpeace
Bronze
Government, Corporate and Social Services
2013
I Was Here for World Humanitarian 2012 – a different kind of donation
Agency
Client
The United Nations
Bronze
Government, Corporate and Social Services
2013
How big thinking got Aussies back to Christchurch
Agency
Client
Tourism Christchurch & Canterbury
Bronze
Travel, Leisure & Media
Bronze
Small Budget (Between $500K - $1 Million)
2013
How Doug Pitt helped Virgin Mobile redefine retention marketing
Agency
Client
Virgin Mobile Australia
Bronze
Other Services
2013
Why should the banks have things all their own way
Agency
Client
Aussie
Bronze
Financial Services
2013
Lambnesia – An 8 year old idea smashes all sales results records
Agency
Client
Meat & Livestock Australia
Bronze
Food
Bronze
Short Term Effects
2012
Enjoy The Ride
Agency
Client
The Office of Road Safety Western Australia
The Grand Effie
Gold
Government, Corporate and Social Services
Gold
Best State Campaign
2012
‘Vinnies Signed Finds’
Agency
Client
St Vincent de Paul Society
Gold
Retail/Etail
Gold
Most Original Thinking
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
Silver
Small Budget (Under $500K)
2012
Steal Banksy
Agency
Client
Art Series Hotels
Gold
Most Original Thinking
Gold
Small Budget (Under $500K)
Silver
Travel, Leisure & Media
Silver
Short Term Effects
2012
The World’s First Investment Property Simulator
Agency
Client
Commonwealth Bank
Gold
Transformational Digital Business Platform
Silver
Financial Services
2012
Encouraging Australians To Steal Back Their Dreams
Agency
Client
RaboDirect
Gold
Financial Services
2012
Profitably future-proofing fast-food
Agency
Client
McDonald's Australia
Silver
Long Term Effects
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.