2010
Carlton Draught – Drop the Bomb
Client
CUB
Silver
Most Original Thinking
Bronze
Return on Investment
2010
Warning Signs Campaign 2009
Agency
Client
The Heart Foundation
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
2010
How to save an iconic Australian radio station: Ask Richard (Branson)
Agency
Client
FBi Radio
Gold
Most Original Thinking
Gold
Small Budget (Under $500K)
Silver
Travel, Leisure & Media
2010
Stimulus Package
Agency
Client
Commonwealth Bank
Silver
Return on Investment
Bronze
One-to-One
Bronze
Best Marketing Campaign
2010
How a big car maker turned the small car market on its head
Agency
Client
GM Holden
Silver
Other Consumer Goods
Silver
New Product or Service
2010
Not taking M&Ms for granted
Client
MARS Australia
Silver
Food, Confectionery & Snacks
Silver
Most Original Thinking
2010
The reinvigoration of an Aussie advertising icon
Agency
Client
Whirlpool
Bronze
Best Marketing Campaign
2010
Kids can do BIG things
Agency
Client
Fonterra Brands (Australia)
Bronze
Small Budget (Between $500K - $1 Million)
2010
A good offence is often the best defence.
Agency
Client
Johnson & Johnson
Bronze
New Product or Service
2010
Businesses Get Their Numbers Up With Yellow Pages
Client
Yellow Pages Australia
Bronze
Return on Investment
2010
Making Hearts Race Through Innovative Communications
Agency
Client
Nissan Motor Co. (Australia) Pty. Ltd.
Bronze
Other Consumer Goods
2010
Great photography is about inspiration, not technology
Agency
Client
Canon
Bronze
Other Consumer Goods
Bronze
Best Marketing Campaign
2009
Speeding. No one thinks big of you.
Agency
Client
NSW Roads & Traffic Authority
The Grand Effie
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
Gold
Best State Campaign
2009
Earth Hour
Agency
Client
WWF - Australia
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
2009
The Berlei Uplifting Tour of Australia
Agency
Client
Berlei-- Pacific Brands
Gold
Other Consumer Goods
Gold
Most Original Thinking
2009
Four’N Twenty Magic Salad Plate
Agency
Client
Patties Foods (Four'N Twenty)
Gold
Food, Confectionery & Snacks
Gold
Most Original Thinking
2009
South Asia and Middle East (SAME) Promotion
Agency
Client
Western Union Financial Services
Silver
Multicultural/Indigenous
2009
The Commonwealth Bank: Debit MasterCard “Watch your music grow” Campaign
Agency
Client
Commonwealth Bank
Silver
New Product or Service
2009
Wonder Performance – For teens only
Agency
Client
Goodman Fielder
Silver
New Product or Service
2009
Making Massive Inroads into The Victorian Road Toll
Agency
Client
Transport Accident Commission
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
2009
Target 140
Agency
Client
Queensland Water Commission
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
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