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Effie Australia

Effie Case Studies

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2010

Carlton Draught – Drop the Bomb

Client
CUB
Silver
Most Original Thinking
Bronze
Return on Investment
2010

Warning Signs Campaign 2009

Client
The Heart Foundation
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
2010

How to save an iconic Australian radio station: Ask Richard (Branson)

Client
FBi Radio
Gold
Most Original Thinking
Gold
Small Budget (Under $500K)
Silver
Travel, Leisure & Media
2010

Stimulus Package

Client
Commonwealth Bank
Silver
Return on Investment
Bronze
One-to-One
Bronze
Best Marketing Campaign
2010

Reconnecting with Small Business

Client
Telstra
Silver
One-to-One
2010

Kicking the habit

Client
GSK
Silver
Healthcare
2010

Undie Pride

Client
BONDS
Silver
Other Consumer Goods
Bronze
Most Original Thinking
2010

How a big car maker turned the small car market on its head

Client
GM Holden
Silver
Other Consumer Goods
Silver
New Product or Service
2010

Not taking M&Ms for granted

Client
MARS Australia
Silver
Food, Confectionery & Snacks
Silver
Most Original Thinking
2010

The reinvigoration of an Aussie advertising icon

Client
Whirlpool
Bronze
Best Marketing Campaign
2010

Kids can do BIG things

Agency
Client
Fonterra Brands (Australia)
Bronze
Small Budget (Between $500K - $1 Million)
2010

Tape Recorder

Client
Optus
Bronze
Small Budget (Under $500K)
2010

A good offence is often the best defence.

Client
Johnson & Johnson
Bronze
New Product or Service
2010

Pre-Paid

Client
Optus
Bronze
Long Term Effects
2010

Businesses Get Their Numbers Up With Yellow Pages

Client
Yellow Pages Australia
Bronze
Return on Investment
2010

Home Sweet As

Client
Air New Zealand
Bronze
Travel, Leisure & Media
2010

Making Hearts Race Through Innovative Communications

Client
Nissan Motor Co. (Australia) Pty. Ltd.
Bronze
Other Consumer Goods
2010

Great photography is about inspiration, not technology

Client
Canon
Bronze
Other Consumer Goods
Bronze
Best Marketing Campaign
2010

Philadelphia – Try It On

Client
Kraft
Bronze
Food, Confectionery & Snacks
2010

Saving is the new spending

Client
UBank
Bronze
Retail/Etail
2010

How acting like a retailer made for happier banking

Client
Bankwest
Bronze
Retail/Etail
2009

Speeding. No one thinks big of you.

Client
NSW Roads & Traffic Authority
The Grand Effie
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
Gold
Best State Campaign
2009

The Best Job in the World

Client
Tourism Queensland - Islands of the Great Barrier Reef
Gold
Travel, Leisure & Media
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
Silver
Multicultural/Indigenous
2009

Earth Hour

Client
WWF - Australia
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
2009

The Berlei Uplifting Tour of Australia

Client
Berlei-- Pacific Brands
Gold
Other Consumer Goods
Gold
Most Original Thinking
2009

Kit Kat Chunky Cookies & Cream: Kit Kat Chunga

Client
Nestle
Gold
Small Budget
2009

Spotlight on cholesterol

Client
Pfizer Australia
Gold
Healthcare
2009

Pure Blonde’s Brewtopia

Client
Carlton & United Breweries
Gold
Beverages
2009

Four’N Twenty Magic Salad Plate

Client
Patties Foods (Four'N Twenty)
Gold
Food, Confectionery & Snacks
Gold
Most Original Thinking
2009

FOXTEL’S Good News Sale

Client
FOXTEL
Gold
Retail/Etail
2009

South Asia and Middle East (SAME) Promotion

Client
Western Union Financial Services
Silver
Multicultural/Indigenous
2009

The Commonwealth Bank: Debit MasterCard “Watch your music grow” Campaign

Client
Commonwealth Bank
Silver
New Product or Service
2009

Wonder Performance – For teens only

Agency
Client
Goodman Fielder
Silver
New Product or Service
2009

The Gruen Transfer

Client
Zapruder's Other Films
Silver
Most Original Thinking
2009

Making Massive Inroads into The Victorian Road Toll

Client
Transport Accident Commission
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
2009

Target 140

Client
Queensland Water Commission
Silver
Government, Corporate and Social Services
Silver
Best State Campaign
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.

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