Colin Wilson-Brown steps down as Effie Chair of Judges
Colin Wilson-Brown, the architect of advertising effectiveness in Australia, has stepped down as Chair of Judges for the Australian Effie Awards, ending an association that began when the awards launched in 1990 — 36 years ago. Advertising Council Australia CEO Tony...
Effies 2026: Special Australia & Uber Eats scoop Grand Effie, McDonald’s wins Advertiser of The Year
Special Australia and Uber Eats scoop Grand Effie Special wins Effective Agency of the Year McDonald's wins Effective Advertiser of the Year Special Australia and Uber Eats have won The Grand Effie at this year’s Australian Effie Awards — the country’s premier...
Clemenger and Special lead Effie finalist tally
Advertising Council Australia has announced a record 144 finalists for the 2026 Australian Effie Awards, the largest finalist field in the program's history. Clemenger BBDO leads the field with 15 nominations, followed by Special Australia (12) and BMF and Saatchi...
Strengthen your Effie entry
Your entry is taking shape, now it’s time to add the finishing touches. Whether you need stronger evidence, a tighter argument or a little extra inspiration, we’ve assembled everything you need to serve up a winning case. Entries close June 1. *** Recipe for a winning...
Win a free Effie entry
Think your work deserves an Effie, but the entry fee is holding you back? Here’s your chance to win a complimentary entry to the 2026 Australian Effie Awards. To enter, create your own Effie cake - a creative interpretation of the iconic, three-tier Effie Award. Bake...
Tips for writing a winning Effie paper
It’s crunch time for 2026 Effie entries. If you joined our ‘How to Win’ webinar, you’d have heard legendary strategist, Effie judge and mentor, Al Crawford, share essential tips for crafting a winning paper. A great starting point is reading past winning entries, and...
Faces Behind the Cases: Angela Morris & Addison Gazal on influencing youth behaviour at scale
How do you reach an audience that believes they’re invincible? Bastion and Cancer Institute NSW faced one of public health’s toughest comms challenges: getting young Australians to see vaping as a genuine health risk when all they could see were the benefits, not the...
Faces Behind The Cases: Jonathan Kerr & Jody Elston on enduring effectiveness
When a brand walks away from an iconic character at the height of its fame, it usually signals a reset. For Budget Direct, it was a calculated move. After years of success with Captain Risky, Jonathan Kerr, Chief Growth Officer at Auto & General, and agency...
Effie playbook: AI prompts, free research, and how to use the next 6 weeks wisely
If you’re planning to enter the Australian Effie Awards, our recent How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...
Get the inside edge: ACA webinar on what it takes to win an Effie | March 24
Advertising Council Australia (ACA) will host a free industry webinar on Tuesday 24 March, bringing together Effie judges, winning case writers and data experts to help marketers and agencies prepare strong entries for the 2026 Australian Effie Awards. The session is...