Case History Database

We could have simply implemented the global strategy; running our global TVC - but we didn‟t. We decided that Australians families and young females, and overall non-traditional gamers won‟t believe the hype until they try it themselves, or vicariously through someone else, rather than through a flashy Microsoft commercial. When we broadcast active trial of neighbourhood influencers through TV, and called upon public influencers to trial the product in-program, Australians responded. This was the fundamental difference in our local approach to the Kinect launch vs. our global partners, and our success locally demonstrates the difference this approach made.