Case History Database

Our Angus launch campaign was McDonald’s most successful, profitable and effective ever. That’s saying something from one of Australia’s most successful companies. This launch campaign almost doubled projected sales, created double the annual brand value of the classic Big Mac, grew the total value of our beef burgers by over 10%, and saw Macca’s biggest ever shift in food quality scores, ensuring the longterm success of their core beef range. Thanks to this campaign, the burgers are no longer better at Hungry Jacks! All this for a return on investment of $5.16 for every $1 spent...‘It’s a little bit effective’. “We’re really proud of the creative work and sales show this is our most profitable product launch ever!” Helen Farquhar, Chief Operating Officer, McDonald’s Australia