Effie Australia

Case History Database

The burgers aren’t better at Hungry Jack’s!

DDB Sydney
McDonald's Australia
New Product or Service
Food, Confectionery & Snacks
Our Angus launch campaign was McDonald’s most successful, profitable and effective ever. That’s saying something from one of Australia’s most successful companies. This launch campaign almost doubled projected sales, created double the annual brand value of the classic Big Mac, grew the total value of our beef burgers by over 10%, and saw Macca’s biggest ever shift in food quality scores, ensuring the longterm success of their core beef range. Thanks to this campaign, the burgers are no longer better at Hungry Jacks! All this for a return on investment of $5.16 for every $1 spent...‘It’s a little bit effective’. “We’re really proud of the creative work and sales show this is our most profitable product launch ever!” Helen Farquhar, Chief Operating Officer, McDonald’s Australia
Case study
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Director of Marketing Madeleine Fitzpatrick McDonald’s
National Marketing Manager Petra Barber McDonald’s
Chief Operating Officer Helen Farquhar McDonald’s
Brand Manager Jenny O’Regan McDonald’s
Business Analyst Rod Frost McDonald’s
Author/Planning Director Russ Mitchinson DDB
Creative Director Matt Eastwood DDB
Creative Director Adam Rose DDB
Art Director Jakub Szymanski DDB
Copy Writer Ed James DDB
Executive Director Michael Godwin DDB
Business Director Paul Matuszczyk DDB
Head of Data Strategy Jarrod Martin DDB
Head of Onscreen Production Brendan Johnson DDB
Director Ben Lawrence Caravan
National Account Director Leisa Wood OMD
National Account Executive Karlee Fancourt OMD
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