Case History Database

This case study demonstrates how advertising helped recast foster care – bringing hope, vision and innocence back to a subject darkened by ignorance and fear. With the launch of the ‘Conquer your fears’ campaign, recruitment targets were exceeded by 25% achieving 1,065 full applications and over 25,000 internet and phone enquiries - reversing the 10+ year trend of demand for care growing faster than supply. The unprecedented levels of interest has also helped fuel a carer pipeline for years to come – as active consideration is recognised as a crucial step towards committing to becoming a Carer - and helping a child thrive.

	Author / Senior Planner		Lynn Clift		Mojo
	Team Leader		Grant Millington		Mojo
	Senior Account Director		Jacqueline Stuban		Mojo
	Creative Director		Mel du Toit		Mojo
	Senior Art Director		Paul Battye		Mojo
	Senior Copywriter		Roy Faulkner/Dom Tych		Mojo
	TV Producer		Jasmin Helliar		Mojo
	Manager, Communication		Dani Redmond		Community Services
	A/Manager		Melissa Pearce		Community Services