Case History Database

When you stop communicating, relationships break down. For CBA this meant we were losing highly valuable potential customers. The test results proved that starting and maintaining a conversation over the six month pre-approval process can have a real impact on results. From an investment of only $71,611, we were able to earn $2.524m in incremental profit, an exceptional ROMI of 3,526%. Proving that well timed, relevant direct mail can be highly effective.

	Author		Will Nichols		BMF
	Planner		Gerry Cyron		BMF
	Planner		Nick Jacobs		BMF
	Creative Director		Brad Waggoner		BMF
	Art Director		Matt Rudd		BMF
	Copywriter		Dan Fryer		BMF
	Account Director		Sophie Peberdy		BMF
	Account Manager		Nicola Mawdsley		BMF
	Executive Marketing Manager		Paul Argus		Commonwealth Bank
	Marketing Manager		Joe Miles		Commonwealth Bank
	Campaign Integration Manager		Sourabh Nigam		Commonwealth Bank