Effies
Australia
Commonwealth Bank Home Seeker
Agency
BMF
Client
Commonwealth Bank
Awards
Bronze
Financial Services
Bronze
Small Budget (Under $500K)
Summary
When you stop communicating, relationships break down. For CBA this meant we were losing highly valuable potential customers. The test results proved that starting and maintaining a conversation over the six month pre-approval process can have a real impact on results. From an investment of only $71,611, we were able to earn $2.524m in incremental profit, an exceptional ROMI of 3,526%. Proving that well timed, relevant direct mail can be highly effective.
Case study
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Credits
| Author | Will Nichols | BMF | |||||||
| Planner | Gerry Cyron | BMF | |||||||
| Planner | Nick Jacobs | BMF | |||||||
| Creative Director | Brad Waggoner | BMF | |||||||
| Art Director | Matt Rudd | BMF | |||||||
| Copywriter | Dan Fryer | BMF | |||||||
| Account Director | Sophie Peberdy | BMF | |||||||
| Account Manager | Nicola Mawdsley | BMF | |||||||
| Executive Marketing Manager | Paul Argus | Commonwealth Bank | |||||||
| Marketing Manager | Joe Miles | Commonwealth Bank | |||||||
| Campaign Integration Manager | Sourabh Nigam | Commonwealth Bank |
Category Sponsors
Financial Services
Small Budget (Under $500K)
