Case History Database

The disability and community care sector had long struggled to attract new workers. Due to an ageing population and retiring baby boomer workforce, now more than ever it needed them. We developed a campaign that shifted perceptions of work within the sector from admirable to desirable, moving people from rejecting it to seeking it. Delivering a new pool of labour to the sector, saving $70 million in 2010 alone. Generating a saving of $42.75 for every $1 spent. Better still – helping to provide a better quality of life for some of the most vulnerable members of our community.

	Author / Senior Planner		Karen Dwyer		The Campaign Palace
	Senior Planner		David Hartmann		The Campaign Palace
	Team Leader		Bruce Davidson		The Campaign Palace
	Creative Director		Cameron Hoelter		The Campaign Palace
	Copywriter		Paul Sharp		The Campaign Palace
	Art Director		Ruth Berlotti		The Campaign Palace
	Head of TV		Jacqui Gillies		The Campaign Palace
	Head of Channel Planning		Sophie Price		The Campaign Palace
	Director		Ben Lawrence		Caravan @ The Feds
	Producer		Emma Lawrence		Caravan @ The Feds
	SEO & SEM Specialist		Leila Seith Hassan		Datalicious
	State Manager NSW		Kate More		National Disability Services
	Chief Operating Officer		Patrick Maher		National Disability Services